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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Gebauer, Heiko"
~subject:"Digitization"
~subject:"USA"
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Gebauer, Heiko
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
2
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Digital servitization : crossing the perspectives of digitization and servitization
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 382-388
Persistent link: https://www.econbiz.de/10012501923
Saved in:
2
How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
Saved in:
3
Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco
;
Gebauer, Heiko
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
Saved in:
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