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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~source:"econis"
~subject:"Marketingmanagement"
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Marketingmanagement
Lieferantenmanagement
828
Supplier relationship management
828
Business-to-business marketing
518
B-to-B-Marketing
516
Beziehungsmarketing
406
Relationship marketing
406
Innovation
296
Innovation management
276
Innovationsmanagement
276
Business network
271
Unternehmensnetzwerk
271
Marketing management
249
Lieferkette
200
Supply chain
200
Firm performance
167
Unternehmenserfolg
165
Inter-firm cooperation
139
Unternehmenskooperation
139
Strategic management
132
Strategisches Management
132
Salespeople
124
Verkaufspersonal
124
Selling
122
Verkauf
122
New product development
118
Produktentwicklung
118
Brand management
107
Markenführung
107
Consumer behaviour
105
Konsumentenverhalten
105
Resource-based view
103
Ressourcenorientierter Ansatz
103
Knowledge management
100
USA
100
United States
100
Wissensmanagement
100
Knowledge transfer
97
Wissenstransfer
97
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96
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140
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3
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Article
246
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3
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249
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249
Collection of articles of several authors
4
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4
Case study
2
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2
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1
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249
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Di Benedetto, C. Anthony
9
Lindgreen, Adam
8
Terho, Harri
7
Parvinen, Petri
5
Agnihotri, Raj
4
Eggert, Andreas
4
Kindström, Daniel
4
Morgan, Robert
4
Möller, K. E. Kristian
4
Sarin, Shikhar
4
Ulaga, Wolfgang
4
Yan, Ruiliang
4
Akter, Shahriar
3
Blankson, Charles
3
Cao, Guangming
3
Cartwright, Severina
3
Haas, Alexander
3
Jaakkola, Elina
3
Lie, Po-Chien
3
Mu, Jifeng
3
O'Cass, Aron
3
Paswan, Audhesh
3
Pei, Zhi
3
Slater, Stanley F.
3
Auh, Seigyoung
2
Beverland, Michael B.
2
Cadogan, John W.
2
Calantone, Roger J.
2
Chen, Annie Huiling
2
Cova, Bernard
2
Davies, Iain A.
2
Dibb, Sally
2
Duan, Yanqing
2
Dwivedi, Yogesh Kumar
2
Eng, Teck Yong
2
Friend, Scott B.
2
Geersbro, Jens
2
Ghauri, Pervez N.
2
Gudergan, Siegfried
2
Gölgeci, Ismail
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
323
Journal of strategic marketing
193
SpringerLink / Bücher
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
118
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
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249
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1
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
2
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
3
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
4
Only senior managers lead business model innovation, or do they? : levels of
management
and dynamic capability deployment
Funke, Andrea (Wischmeyer)
;
Wilden, Ralf
;
Gudergan, …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
Saved in:
5
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
6
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
7
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
8
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
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