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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~subject:"Social Web"
~type:"article"
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Customer integration
75
Kundenintegration
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Betriebliche Wertschöpfung
41
Value creation
41
Beziehungsmarketing
37
Relationship marketing
37
Lieferantenmanagement
30
Supplier relationship management
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Value co-creation
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Business-to-business marketing
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Customer value
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Kundenwert
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Co-creation
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
46
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Technological forecasting & social change : an international journal
15
The journal of business & industrial marketing
15
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of management information systems : JMIS
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing intelligence & planning
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
The journal of services marketing
8
Journal of strategic marketing
7
Marketing theory
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Electronic markets : the international journal on networked business
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of innovation management
5
International journal of internet marketing and advertising : IJIMA
5
International journal of technology management : IJTM
5
Journal of business-to-business marketing
5
Journal of engineering and technology management : JET-M
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Psychology & marketing
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
European journal of marketing
4
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ECONIS (ZBW)
28
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1
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
3
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
4
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
5
IMP 2019 conference special edition "alue co-creation in B2B markets"
AlHussan, Fawaz Baddar
;
Paparoidamis, Nicholas G.
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 163-165
Persistent link: https://www.econbiz.de/10013194596
Saved in:
6
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
7
Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
Saved in:
8
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
9
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Saved in:
10
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
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