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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~subject:"Social web"
~type:"article"
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B-to-B-Marketing
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Brand management
104
Markenführung
104
Business-to-business marketing
62
Brand image
47
Markenimage
47
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
28
Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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Christodoulides, George
5
Brown, Brian P.
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Casidy, Riza
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Ewing, Michael
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Hsiao, Shih-Hui
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Ind, Nicholas
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Iyer, Pramod
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Kumar, V.
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Leek, Sheena
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Lindgreen, Adam
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Markovic, Stefan
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Mohan, Mayoor
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O'Cass, Aron
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Paswan, Audhesh
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Pitt, Leyland F.
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Singh, Jaywant
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Alhidari, Abdullah Mohammed
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Amrouche, Nawel
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Anaza, Nwamaka A.
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Andersen, Poul Houman
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
111
The journal of product & brand management
60
The journal of brand management : an international journal
54
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
The journal of business & industrial marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of internet commerce
17
Marketing intelligence & planning
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Cogent business & management
14
Journal of marketing
14
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Journal of strategic marketing
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
European journal of marketing : EJM
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Marketing theory
9
Qualitative market research : an international journal
9
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ECONIS (ZBW)
65
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
5
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
6
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
7
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
8
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
9
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
10
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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