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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Digitalisierung
52
Digitization
52
Business model
22
Geschäftsmodell
22
Innovation
16
E-commerce
14
Electronic Commerce
14
Bundling strategy
13
Leistungsbündel
13
Digitalization
12
Digital servitization
10
Innovation management
10
Innovationsmanagement
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Lieferantenmanagement
10
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10
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10
Business-to-business marketing
9
Digital transformation
9
Information technology
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Organisatorischer Wandel
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Business model innovation
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Digital technologies
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Relationship marketing
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Aarikka-Stenroos, Leena
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Akhtar, Pervaiz
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Awan, Usama
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Ciappei, Cristiano
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Hautamäki, Pia
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Heikinheimo, Minna
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Vianelli, Donata
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
7
The journal of business & industrial marketing
7
Journal of personal selling & sales management
4
Springer eBook Collection
4
BestMasters
2
Edition Sales Excellence
2
Essentials
2
Springer eBooks / Business and Economics
2
essentials
2
Business horizons
1
California management review
1
Direct marketing : an international journal
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Hohenheimer Arbeits- und Projektberichte zum Marketing & Business Development / Arbeitsbericht
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business review : the official journal of the European International Business Academy
1
International journal of operations and quantitative management : IJOQM
1
International journal of production research
1
Italian journal of marketing : ITJM
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of open innovation : technology, market, and complexity
1
Journal of the Academy of Marketing Science
1
Lehrbuch
1
Marketing i menedžment innovacij : m&mi
1
Marketing theory
1
Nordic journal of business : NJB
1
Oeconomia Copernicana
1
Piccola impresa : rivista internazionale di studi e ricerche
1
Praxisbeispiele der Digitalisierung : Trends, Best Practices und neue Geschäftsmodelle
1
THM-Hochschulschriften
1
Technovation : an international journal of technical innovation and entrepreneurship
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ECONIS (ZBW)
9
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
3
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
4
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul
;
Shamim, Saqib
;
Zeng, Jing
;
Awan, Usama
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
Saved in:
5
Managing B2B customer journeys in digital era : four management activities with artificial intelligence-empowered tools
Rusthollkarhu, Sami
;
Toukola, Sebastian
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 241-257
Persistent link: https://www.econbiz.de/10013326935
Saved in:
6
Love or hate? : hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
Visentin, Marco
;
Tuan, Annamaria
;
Prestini, Stefano
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 28-40
Persistent link: https://www.econbiz.de/10013206344
Saved in:
7
Analytics in the era of big data : the digital transformations and value creation in industrial marketing
Wang, William Yu Chung
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 12-15
Persistent link: https://www.econbiz.de/10012212180
Saved in:
8
Digitization capability and the digitalization of business models in business-to-business firms : past, present, and future
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 180-190
Persistent link: https://www.econbiz.de/10012212463
Saved in:
9
The impact of digital technology on relationships in a business network
Pagani, Margherita
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
Saved in:
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