//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Betriebliche Wertschöpfung"
~subject:"Internationales Marketing"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
Internationales Marketing
Markenführung
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
602
B-to-B-Marketing
600
Beziehungsmarketing
398
Relationship marketing
398
Marketing management
243
Marketingmanagement
243
Business network
188
Unternehmensnetzwerk
188
Innovation
137
Lieferkette
136
Supply chain
136
Marketing
110
Firm performance
109
Unternehmenserfolg
107
Brand management
106
Bundling strategy
102
Leistungsbündel
102
Consumer behaviour
100
Konsumentenverhalten
100
USA
99
United States
99
Innovation management
97
Innovationsmanagement
97
Salespeople
97
Verkaufspersonal
97
Selling
92
Verkauf
92
Value creation
89
Inter-firm cooperation
82
Unternehmenskooperation
82
Confidence
80
Social Web
80
Social web
80
Vertrauen
80
Customer value
78
Kundenwert
78
more ...
less ...
Online availability
All
Undetermined
148
Free
1
Type of publication
All
Article
221
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
225
Aufsatz in Zeitschrift
225
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Conference paper
2
Konferenzbeitrag
2
more ...
less ...
Language
All
English
225
Author
All
Christodoulides, George
8
Lindgreen, Adam
6
Gupta, Suraksha
5
Keränen, Joona
5
Aarikka-Stenroos, Leena
4
Eggert, Andreas
4
Frow, Pennie
4
Kleinaltenkamp, Michael
4
Kumar, V.
4
Nyadzayo, Munyaradzi W.
4
Payne, Adrian
4
Casidy, Riza
3
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Markovic, Stefan
3
Matthyssens, Paul
3
Mohan, Mayoor
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Singh, Jaywant
3
Weerawardena, Jay
3
Adeola, Ogechi
2
Agnihotri, Raj
2
Baumann, Jasmin
2
Beverland, Michael B.
2
Bischoff, Pirmin
2
Brown, Brian P.
2
Cova, Bernard
2
Czinkota, Michael R.
2
Di Benedetto, C. Anthony
2
Elgeti, Laura
2
Ford, David
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Hultman, Magnus
2
Iglesias, Oriol
2
Iyer, Pramod
2
Jaakkola, Elina
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
712
The journal of brand management : an international journal
554
The journal of product & brand management
391
Journal of retailing and consumer services
312
SpringerLink / Bücher
307
International marketing review
169
Journal of global marketing
160
European journal of marketing : EJM
155
Journal of international marketing
140
Journal of marketing management : MM
128
Asia Pacific journal of marketing and logistics
126
Psychology & marketing
119
International journal of hospitality management
117
Journal of strategic marketing
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Marketing intelligence & planning
115
Journal of marketing communications
114
Journal of the Academy of Marketing Science
105
Journal of marketing
93
Springer eBook Collection
92
The IUP journal of brand management : IJBRM
92
The journal of business & industrial marketing
90
Journal of international consumer marketing
87
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
75
Journal of promotion management : JPM
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
International journal of internet marketing and advertising : IJIMA
72
Journal of fashion marketing and management
72
Marketing letters : a journal of research in marketing
72
Innovatives Markenmanagement
70
Cogent business & management
69
Business horizons
67
Marketing theory
67
Journal of advertising research
65
The service industries journal
65
International journal of advertising : the review of marketing communications
64
International journal of contemporary hospitality management
63
Qualitative market research : an international journal
63
more ...
less ...
Source
All
ECONIS (ZBW)
225
Showing
1
-
10
of
225
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
4
Sustainability starts from within : a critical analysis of internal
marketing
in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
5
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
6
Marketing
analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
7
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
8
Strategic asset-seeking acquisitions and
marketing
capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
9
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
10
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->