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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand management"
~subject:"Customer engagement"
~subject:"Marketingmanagement"
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Brand management
Customer engagement
Marketingmanagement
Customer integration
75
Kundenintegration
75
Betriebliche Wertschöpfung
41
Value creation
41
Beziehungsmarketing
37
Relationship marketing
37
Lieferantenmanagement
30
Supplier relationship management
30
Value co-creation
30
B-to-B-Marketing
21
Business-to-business marketing
21
Customer value
18
Kundenwert
18
Innovation
17
Business network
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Co-creation
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Innovation management
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Innovationsmanagement
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Unternehmensnetzwerk
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New product development
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Produktentwicklung
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Service-Dominant Logic
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Service-dominant logic
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Consumer behaviour
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Social Web
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Social web
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Inter-firm cooperation
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Marketing management
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Unternehmenskooperation
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Bundling strategy
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Corporate Social Responsibility
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Corporate social responsibility
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Leistungsbündel
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Resource-based view
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Ressourcenorientierter Ansatz
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Hollebeek, Linda D.
2
Iglesias, Oriol
2
Ind, Nicholas
2
Markovic, Stefan
2
Aarikka-Stenroos, Leena
1
Agnihotri, Raj
1
Anastasiadou, Elena
1
Benson-Rea, Maureen
1
Campbell, Colin L.
1
Cohen, Geraldine
1
Davey, Janet
1
Du, Mingfei
1
Dubinsky, Alan J.
1
Ekman, Peter
1
Falk, Tomas
1
Ferraro, Carla
1
Fisher, Gregory J.
1
Friend, Scott B.
1
Gopalakrishna, Srinath
1
Hajli, Nick
1
Hsiao, Shih-Hui
1
Jaakkola, Elina
1
Jiang, Yanxin
1
Keeling, Debbie I.
1
Koporcic, Nikolina
1
Kowalkowski, Christian
1
Landgraf, Polina
1
Lawrence, Justin M.
1
Li, Shuyang
1
Luoma, Jukka
1
Malshe, Avinash
1
Malthouse, Edward C.
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Mingione, Michela
1
Nguyen, Thuy D.
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O'Brien, Ingrid M.
1
Odlin, Denis
1
Ouschan, Robyn
1
Parkinson, Joy
1
Paswan, Audhesh
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Peng, Guochao
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
52
Journal of retailing and consumer services
34
The journal of brand management : an international journal
22
The journal of product & brand management
16
International journal of hospitality management
11
Marketing intelligence & planning
11
The journal of services marketing
10
Journal of marketing management : MM
8
The journal of business & industrial marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of contemporary hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of the Academy of Marketing Science
6
The service industries journal
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
European journal of marketing
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of strategic marketing
5
Handbook of research on customer engagement
4
International journal of innovation management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of fashion marketing and management
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Management decision : MD
4
Marketing theory
4
Service business
4
Tourism management : research, policies, practice
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Electronic commerce research
3
European journal of marketing : EJM
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
3
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ECONIS (ZBW)
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
3
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
4
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
5
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
6
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
7
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
8
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
9
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
10
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
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