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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~type:"article"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Relationship marketing
Brand management
104
Markenführung
104
B-to-B-Marketing
62
Business-to-business marketing
62
Brand image
47
Markenimage
47
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
28
Konsumentenverhalten
28
Brand
27
Markenartikel
27
Marketing management
15
Marketingmanagement
15
Social Web
11
Social web
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9
Internet marketing
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43
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43
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English
43
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Nyadzayo, Munyaradzi W.
3
Casidy, Riza
2
Christodoulides, George
2
Ewing, Michael
2
Gupta, Suraksha
2
Leek, Sheena
2
Mohan, Mayoor
2
Adeola, Ogechi
1
Adomako, Samuel
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
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Arnett, Dennis B.
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Baek, Ingee
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1
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1
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1
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1
Brown, Brian P.
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Caigny, Arno de
1
Cao, Guangming
1
Capon, Noel
1
Chang, Yu
1
Chung, Henry F. L.
1
Coussement, Kristof
1
Davari, Arezoo
1
Deng, Qi
1
Du, Mingfei
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Eisingerich, Andreas B
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1
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Foroudi, Pantea
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Freytag, Per V.
1
Guo, Chiquan
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
415
The journal of product & brand management
294
The journal of brand management : an international journal
276
Journal of retailing and consumer services
257
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
83
International journal of hospitality management
77
Journal of marketing communications
74
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of promotion management : innovations in planning and applied research
59
Journal of international consumer marketing
58
International journal of internet marketing and advertising : IJIMA
55
International journal of advertising : the review of marketing communications
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of strategic marketing
52
Marketing letters : a journal of research in marketing
52
Journal of the Academy of Marketing Science
50
Journal of marketing management : MM
49
Journal of marketing
48
Journal of promotion management : JPM
48
International marketing review
47
Cogent business & management
46
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of contemporary hospitality management
36
Journal of international marketing
36
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of retailing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of travel and tourism marketing
33
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ECONIS (ZBW)
43
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43
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
4
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
5
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
6
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
7
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
8
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
9
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
10
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
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