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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Customer service"
~subject:"Service-dominant logic"
~subject:"Supplier relationship management"
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Search: subject_exact:"Dienstleistungsmarketing"
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Service-dominant logic
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Dienstleistungsmarketing
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
10
The journal of services marketing
9
Services marketing quarterly
6
International journal of contemporary hospitality management
5
Journal of business research : JBR
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Journal of service management
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International journal of quality and service sciences
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Marketing theory
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European journal of marketing : EJM
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Reihe Dienstleistungsmanagement, Dienstleistungsmarketing
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The journal of business & industrial marketing
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The service industries journal
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European journal of marketing
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Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft
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Instrumente zur Gestaltung von After Sales Services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of air transport management
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Journal of business-to-business marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Neue Herausforderungen an das Dienstleistungsmarketing
2
Profession : Wissenschaftsedition im Rainer Hampp Verlag
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Schriften zu Marketing und Management
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The international journal of bank marketing : IJBM
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Tourism management : research, policies, practice
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AMS review : official publication of the Academy of Marketing Science
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Advances in services marketing
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business process management journal
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ECONIS (ZBW)
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1
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
3
Positioning strategies for B2B service markets
Agyei, Paul Mensah
;
Manu, Franklyn A.
;
Coffie, Stanley
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 405-419
Persistent link: https://www.econbiz.de/10014226541
Saved in:
4
Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de
;
Ruyter, Ko de
;
Keeling, Debbie Isobel
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012501917
Saved in:
5
B2B service innovation and global industrial service management
Dayan, Mumin
;
Ndubisi, Nelson Oly
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 140-142
Persistent link: https://www.econbiz.de/10012289849
Saved in:
6
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
7
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
8
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
9
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
10
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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