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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Emerging economies"
~subject:"Lieferantenmanagement"
~type:"article"
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Emerging economies
Lieferantenmanagement
Brand management
104
Markenführung
104
B-to-B-Marketing
62
Business-to-business marketing
62
Brand image
47
Markenimage
47
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Ind, Nicholas
3
Markovic, Stefan
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Singh, Jaywant
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Christodoulides, George
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
19
The journal of product & brand management
16
The journal of brand management : an international journal
15
The journal of business & industrial marketing
15
Marketing intelligence & planning
9
Journal of strategic marketing
8
International marketing review
7
International journal of emerging markets
6
Journal of international marketing
6
Journal of retailing and consumer services
6
Journal of business-to-business marketing
5
Journal of marketing communications
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Journal of retailing
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Qualitative market research : an international journal
4
Aufbruch : Ingredient Branding schafft Werte
3
Cogent business & management
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of business and emerging markets : IJBEM
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of the Academy of Marketing Science
3
Organizations and markets in emerging economies
3
The marketing review
3
Vertikales Marketing und Markenführung im Zeichen von Category-Management
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Benchmarking : an international journal
2
Brand management ; Vol. 4
2
Business-to-business brand management : theory, research and executive case study exercises
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Emerging markets, finance and trade : EMFT
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
Innovative Markenführung und -implementierung
2
International business review : the official journal of the European International Business Academy
2
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
3
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
4
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
5
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
6
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
7
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
8
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
9
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
10
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
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