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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Firm performance"
~subject:"Internationales Marketing"
~subject:"Markenführung"
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Firm performance
Internationales Marketing
Markenführung
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
602
B-to-B-Marketing
600
Beziehungsmarketing
398
Relationship marketing
398
Marketing management
243
Marketingmanagement
243
Business network
188
Unternehmensnetzwerk
188
Innovation
137
Lieferkette
136
Supply chain
136
Marketing
110
Unternehmenserfolg
107
Brand management
106
Bundling strategy
102
Leistungsbündel
102
Consumer behaviour
100
Konsumentenverhalten
100
USA
99
United States
99
Innovation management
97
Innovationsmanagement
97
Salespeople
97
Verkaufspersonal
97
Selling
92
Verkauf
92
Value creation
89
Betriebliche Wertschöpfung
88
Inter-firm cooperation
82
Unternehmenskooperation
82
Confidence
80
Social Web
80
Social web
80
Vertrauen
80
Customer value
78
Kundenwert
78
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236
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236
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Christodoulides, George
7
Kumar, V.
5
Gupta, Suraksha
4
Lindgreen, Adam
4
Nyadzayo, Munyaradzi W.
4
Casidy, Riza
3
Di Benedetto, C. Anthony
3
Ewing, Michael
3
Henneberg, Stephan
3
Ind, Nicholas
3
Leek, Sheena
3
Markovic, Stefan
3
Mohan, Mayoor
3
Naudé, Peter
3
O'Cass, Aron
3
Paswan, Audhesh
3
Rahman, Mahabubur
3
Singh, Jaywant
3
Wang, Xinchun
3
Weerawardena, Jay
3
Adeola, Ogechi
2
Akter, Shahriar
2
Bag, Surajit
2
Brown, Brian P.
2
Cao, Guangming
2
Chatterjee, Sheshadri
2
Chung, Henry F. L.
2
Cova, Bernard
2
Czinkota, Michael R.
2
Donthu, Naveen
2
Gabrielsson, Mika
2
Guo, Chiquan
2
Gupta, Shivam
2
Gyrd-Jones, Richard I.
2
Gölgeci, Ismail
2
Hao, Andy W.
2
Henseler, Jörg
2
Hossain, Md Afnan
2
Hsiao, Shih-Hui
2
Hultman, Magnus
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
764
The journal of brand management : an international journal
554
The journal of product & brand management
392
Journal of retailing and consumer services
299
SpringerLink / Bücher
299
International marketing review
177
Journal of global marketing
168
European journal of marketing : EJM
155
Journal of international marketing
148
Asia Pacific journal of marketing and logistics
133
Journal of strategic marketing
130
International journal of hospitality management
129
Journal of the Academy of Marketing Science
128
Journal of marketing management : MM
122
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Marketing intelligence & planning
121
Psychology & marketing
121
Journal of marketing communications
117
Journal of marketing
108
The journal of business & industrial marketing
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Journal of international consumer marketing
87
Cogent business & management
81
Marketing letters : a journal of research in marketing
77
Journal of promotion management : JPM
75
Journal of promotion management : innovations in planning and applied research
75
International journal of internet marketing and advertising : IJIMA
73
Journal of fashion marketing and management
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Innovatives Markenmanagement
70
Tourism management : research, policies, practice
69
Journal of advertising research
67
International journal of advertising : the review of marketing communications
64
Business horizons
63
International journal of contemporary hospitality management
63
Qualitative market research : an international journal
63
Research
63
International journal of advertising : the quarterly review of marketing communications
62
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ECONIS (ZBW)
236
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1
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10
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236
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date (oldest first)
1
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Sustainability starts from within : a critical analysis of internal
marketing
in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
4
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
5
Marketing
analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
6
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
7
Strategic asset-seeking acquisitions and
marketing
capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
8
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
9
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
10
Managerial mindset effects on international
marketing
strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
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