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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Germany"
~subject:"Kundenintegration"
~subject:"Marketingmanagement"
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Germany
Kundenintegration
Marketingmanagement
Beziehungsmarketing
398
Relationship marketing
398
Lieferantenmanagement
208
Supplier relationship management
208
B-to-B-Marketing
151
Business-to-business marketing
151
Consumer behaviour
55
Konsumentenverhalten
55
Customer value
50
Kundenwert
50
Salespeople
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49
Marketing management
46
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Verkauf
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36
Customer integration
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Customer satisfaction
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Kundenzufriedenheit
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Social Web
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Social web
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Vertrauen
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Dienstleistungsqualität
25
Service quality
25
Internet marketing
23
Online-Marketing
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Terho, Harri
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Eggert, Andreas
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Chen, Annie Huiling
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Gölgeci, Ismail
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La Rocca, Antonella
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Paswan, Audhesh
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
151
Journal of business research : JBR
124
Journal of retailing and consumer services
77
Gabler Edition Wissenschaft
73
Springer eBook Collection / Business and Economics
53
Journal of strategic marketing
45
The journal of business & industrial marketing
45
The journal of services marketing
31
Journal of the Academy of Marketing Science
30
Journal of service management
29
International journal of hospitality management
27
The service industries journal
27
Journal of marketing management : MM
25
The journal of product & brand management
24
Europäische Hochschulschriften / 5
23
Research
22
European journal of marketing : EJM
20
Jahrbuch der Absatz- und Verbrauchsforschung
20
Journal of marketing
20
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
20
Business horizons
19
Journal of service research : JSR
19
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
19
Marketing intelligence & planning
19
Neue betriebswirtschaftliche Forschung : Nbf
19
Die Bank
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
17
Cogent business & management
16
Handelsforschung
16
Harvard-Business-Manager : das Wissen der Besten
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Service business
16
The journal of brand management : an international journal
16
Customer engagement : contemporary issues and challenges
14
Hamburger Schriften zur Marketingforschung
14
International journal of contemporary hospitality management
14
Journal of business-to-business marketing
14
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ECONIS (ZBW)
76
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
3
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
4
When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Saved in:
5
Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.
;
Karami, Masoud
;
Crick, Dave
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
Saved in:
6
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
7
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
8
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
9
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
10
Performance implications of the buyer-supplier market orientation fit
Gligor, David M.
;
Gölgeci, Ismail
;
Newman, Christopher
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 161-173
Persistent link: https://www.econbiz.de/10012501947
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