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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internationales Marketing"
~subject:"Markenführung"
~subject:"Unternehmensnetzwerk"
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Internationales Marketing
Markenführung
Unternehmensnetzwerk
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
602
B-to-B-Marketing
600
Beziehungsmarketing
398
Relationship marketing
398
Marketing management
243
Marketingmanagement
243
Business network
188
Innovation
137
Lieferkette
136
Supply chain
136
Marketing
110
Firm performance
109
Unternehmenserfolg
107
Brand management
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82
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80
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Henneberg, Stephan
19
Naudé, Peter
15
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7
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6
Mouzas, Stefanos
6
Ramos, Carla
6
Snehota, Ivan
6
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5
Ford, David
5
Leek, Sheena
5
Abrahamsen, Morten H.
4
Gabrielsson, Mika
4
Gupta, Suraksha
4
Harrison, Debbie
4
Kumar, V.
4
La Rocca, Antonella
4
Lindgreen, Adam
4
Nyadzayo, Munyaradzi W.
4
Ratajczak-Mrozek, Milena
4
Rod, Michel
4
Zolkiewski, Judy
4
Andersen, Poul Houman
3
Baraldi, Enrico
3
Casidy, Riza
3
Di Benedetto, C. Anthony
3
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3
Ewing, Michael
3
Fonfara, Krzysztof
3
Forkmann, Sebastian
3
Gadde, Lars-Erik
3
Gu, Flora Fang
3
Guercini, Simone
3
Hart, Susan
3
Holmlund, Maria
3
Ind, Nicholas
3
Khan, Huda
3
Kohtamäki, Marko
3
Markovic, Stefan
3
Mitrega, Maciej
3
Mohan, Mayoor
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
711
The journal of brand management : an international journal
554
The journal of product & brand management
391
SpringerLink / Bücher
302
Journal of retailing and consumer services
291
International marketing review
167
Journal of global marketing
158
European journal of marketing : EJM
146
Journal of international marketing
142
Asia Pacific journal of marketing and logistics
126
Psychology & marketing
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Journal of marketing management : MM
115
Journal of marketing communications
114
Marketing intelligence & planning
113
International journal of hospitality management
109
Journal of strategic marketing
105
The journal of business & industrial marketing
102
Journal of the Academy of Marketing Science
101
Journal of marketing
98
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Journal of international consumer marketing
87
Tourism management : research, policies, practice
76
Journal of promotion management : innovations in planning and applied research
75
Journal of promotion management : JPM
73
Marketing letters : a journal of research in marketing
73
Journal of fashion marketing and management
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
International journal of internet marketing and advertising : IJIMA
71
Innovatives Markenmanagement
70
Gabler Edition Wissenschaft
69
Journal of advertising research
65
Qualitative market research : an international journal
65
International journal of advertising : the review of marketing communications
64
Business horizons
62
Cogent business & management
62
International journal of advertising : the quarterly review of marketing communications
62
Research
60
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ECONIS (ZBW)
322
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322
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
4
Sustainability starts from within : a critical analysis of internal
marketing
in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
5
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
6
Marketing
analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
7
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
8
Strategic asset-seeking acquisitions and
marketing
capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
9
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
10
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
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