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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Kfz-Industrie"
~subject:"Marketing management"
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Kfz-Industrie
Marketing management
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
339
B-to-B-Marketing
338
Beziehungsmarketing
208
Relationship marketing
208
Business network
126
Unternehmensnetzwerk
126
Lieferkette
110
Supply chain
110
Inter-firm cooperation
70
Unternehmenskooperation
70
Confidence
69
Vertrauen
69
E-commerce
67
Electronic Commerce
67
Marketingmanagement
65
Innovation
58
Value creation
57
Betriebliche Wertschöpfung
56
Consumer behaviour
55
Konsumentenverhalten
55
Innovation management
52
Innovationsmanagement
52
B2B
49
Brand management
45
Markenführung
45
USA
45
United States
45
Firm performance
42
Customer satisfaction
40
Kundenzufriedenheit
40
Unternehmenserfolg
40
Selling
39
Verkauf
39
Customer value
38
Kundenwert
38
China
36
Resource-based view
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71
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71
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4
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4
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1
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71
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Cartwright, Severina
3
Di Benedetto, C. Anthony
3
Lindgreen, Adam
3
Terho, Harri
3
Arvidsson, Ala
2
Cova, Bernard
2
Davies, Iain A.
2
Dibb, Sally
2
Eggert, Andreas
2
Gölgeci, Ismail
2
Liu, Hongfei
2
Möller, K. E. Kristian
2
Parvinen, Petri
2
Ulaga, Wolfgang
2
Agndal, Henrik
1
Agnihotri, Raj
1
Agyei, Paul Mensah
1
Albers, Sönke
1
Andersen, Poul Houman
1
Archer-Brown, Chris
1
Arnett, Dennis B.
1
Arnold, Todd J.
1
Artto, Karlos
1
Asai, Akiko
1
Beverland, Michael B.
1
Blankson, Charles
1
Bonner, Joseph M.
1
Bozkurt, Sıddık
1
Brege, Harald
1
Böhm, Eva
1
Calantone, Roger J.
1
Campbell, Colin L.
1
Cao, Guangming
1
Chan, Allan K. K.
1
Chang, Yu
1
Chen, Yantai
1
Chen, Yen Chun
1
Chiou, Jyh-Shen
1
Coffie, Stanley
1
Corsaro, Daniela
1
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
40
International journal of automotive technology and management : IJATM
33
International journal of production economics
20
Europäische Hochschulschriften / 5
19
Journal of business research : JBR
16
Journal of business-to-business marketing
15
Gabler Edition Wissenschaft
14
SpringerLink / Bücher
14
Berichte aus der Betriebswirtschaft
10
International journal of production research
10
Journal of strategic marketing
9
Die Automobilindustrie auf dem Weg zur globalen Netzwerkkompetenz : effiziente und flexible Supply Chains erfolgreich gestalten
8
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Working paper series
7
Gabler Edition Wissenschaft / Business-to-Business-Marketing
6
Graue Reihe des Instituts Arbeit und Technik
6
Journal of business economics : JBE
6
Journal of retailing and consumer services
6
Supply chain management
6
Supply chain management : an international journal
6
Volkswirtschaftliche Diskussionsreihe
6
Die Globalisierungsspirale in der deutschen Automobilindustrie : Hersteller-Zulieferer-Beziehungen als Herausforderung für Wirtschaft und Politik
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of marketing management : MM
5
Management decision : MD
5
Social and economic research on modern Japan, East Asia : occasional papers
5
Springer eBook Collection / Business and Economics
5
Benchmarking : an international journal ; BIJ
4
European journal of marketing : EJM
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
International journal of procurement management
4
Journal of marketing
4
Journal of purchasing and supply management
4
Journal of the Academy of Marketing Science
4
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
4
Mastering the Automotive Challenges
4
New product development and production networks : global industrial experience ; with 85 figures and 29 tables
4
Relational and functional integration
4
Research policy : policy, management and economic studies of science, technology and innovation
4
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ECONIS (ZBW)
71
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1
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71
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1
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
2
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
3
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
6
Managing appropriation concerns and coordination costs in complex vendor relationships : integration and isolation as governance strategies
Agndal, Henrik
;
Arvidsson, Ala
;
Nilsson, Ulf
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 116-127
Persistent link: https://www.econbiz.de/10014433582
Saved in:
7
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
8
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
Saved in:
9
The power of alternative suppliers in the automotive industry : a matter of innovation?
Hebisch, Benjamin
;
Wild, Andreas
;
Herbst, Uta
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013258997
Saved in:
10
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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