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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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B-to-B-Marketing
17
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17
Lieferantenmanagement
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10
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5
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5
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Jacob, Frank
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
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ECONIS (ZBW)
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Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
2
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
3
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
4
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
5
Special issue: Applied intelligent systems in business-to-business marketing
Martínez-López, Francisco J.
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 470-563
Persistent link: https://www.econbiz.de/10009783191
Saved in:
6
Special issue: B2B service networks
Henneberg, Stephan
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 1-81
Persistent link: https://www.econbiz.de/10009734107
Saved in:
7
Special issue: Value in business and industrial marketing
Lindgreen, Adam
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513239
Saved in:
8
Special issue: IMP 2011 : the impact of globalization on networks
Paliwoda, Stanley J.
(
contributor
)
-
IMP Group
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 725-848
Persistent link: https://www.econbiz.de/10009656266
Saved in:
9
Special issue: B2B marketing in a Guanxi context : theoretical development and practices
Yang, Zhilin
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009160099
Saved in:
10
Special issue on industrial marketing strategy and B2B management by SMEs
Ndubisi, Nelson Oly
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008991590
Saved in:
1
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