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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Virales Marketing"
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Search: subject_exact:"Elektronischer Markt"
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Virales Marketing
Online retailing
186
Online-Handel
186
E-commerce
164
Electronic Commerce
164
Consumer behaviour
130
Konsumentenverhalten
130
Internet marketing
53
Online-Marketing
53
Social Web
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Social web
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Viral marketing
37
Website
36
Confidence
31
Vertrauen
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Experiment
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Beziehungsmarketing
29
Relationship marketing
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Einzelhandel
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Retail trade
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Internet
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Personalisierung
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Personalization
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USA
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Cao, Huanhuan
2
Li, Xiaolin
2
Mai, Feng
2
Qiu, Lingyun
2
Tan, Chuan-hoo
2
Wu, Chaojiang
2
Ahmad, Shimi Naurin
1
Ahn, Joongho
1
Akkan, Can
1
Amblee, Naveen
1
Baek, Hyunmi
1
Baum, Daniela
1
Bockstedt, Jesse
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Brusch, Ines
1
Bui, Tung
1
Chang, Che-Wei
1
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1
Chen, Ssu-Yu
1
Cheng, T. C. E.
1
Choi, Youngseok
1
Cui, Geng
1
Dens, Nathalie
1
Duan, Wenjing
1
Eryarsoy, Enes
1
Fan, Shaokun
1
Filieri, Raffaele
1
Fresneda, Jorge E.
1
Gefen, David
1
Geng, Xianjun
1
Guo, Xiaoning
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Han, Ingoo
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Horng, Shwu-Min
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Huang, Liqiang
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Huang, Yunhui
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Hung, Shiu-Wan
1
Jeon, Seongmin
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of electronic commerce : IJEC
Journal of business research : JBR
47
Journal of retailing and consumer services
38
International journal of hospitality management
32
Information systems research : ISR
27
Journal of management information systems : JMIS
18
Tourism management : research, policies, practice
18
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
11
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Journal of hospitality marketing & management
9
Journal of retailing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Electronic commerce research and applications
7
International journal of consumer studies
7
Management information systems : mis quarterly
7
Psychology & marketing
7
Cogent business & management
6
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Pakistan journal of commerce and social sciences
6
Tourism management perspectives : TMP
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business information systems : IJBIS
5
International journal of services technology and management
5
International journal of technology marketing : IJTMkt
5
Journal of consumer marketing
5
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ECONIS (ZBW)
37
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1
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
2
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
3
When products receive reviews across platforms : studying the platform concentration of electronic word-of-mouth
Chen, Hong
;
Duan, Wenjing
;
Zhou, Wenqi
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013191942
Saved in:
4
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
5
Gazing at the stars is not enough, look at the specific word entropy, too!
Fresneda, Jorge E.
;
Gefen, David
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012418425
Saved in:
6
Identification of travel styles by learning from consumer-generated images in online travel communities
Brusch, Ines
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013363427
Saved in:
7
Scores vs. stars : a regression discontinuity study of online consumer reviews
Wang, Wenche
;
Li, Fan
;
Yi, Zelong
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012005347
Saved in:
8
The effect of content depth and deviation on online review helpfulness : evidence from double-hurdle model
Wu, Chaojiang
;
Mai, Feng
;
Li, Xiaolin
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012494899
Saved in:
9
The effects of the format of two-sided online reviews : a linguistic perspective
Lu, Shouwang
;
Qiu, Lingyun
;
Wang, KanLiang
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013192049
Saved in:
10
Catch me if you can : online protests on sites powered by user-generated content
Silva, Leiser
;
Panahi, Hesam
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011650500
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