//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Service-Dominant Logic"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Service-Dominant Logic
Marketing theory
53
Marketingtheorie
52
Marketing
14
Beziehungsmarketing
13
Relationship marketing
13
Service-dominant logic
11
Peter F. Drucker
10
Marketing management
7
Marketingmanagement
7
Betriebliche Wertschöpfung
6
Bibliometrics
6
Bibliometrie
6
Consumer behaviour
6
Konsumentenverhalten
6
Value creation
6
Customer satisfaction
5
Dienstleistungsmarketing
5
Innovation
5
Kundenzufriedenheit
5
Services marketing
5
Theory
5
Brand management
4
Customer value
4
Dienstleistungsqualität
4
Institutional economics
4
Institutionenökonomik
4
Kundenwert
4
Management
4
Markenführung
4
Service quality
4
Theorie
4
USA
4
United States
4
Brand image
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Erfolgsfaktor
3
Kundenintegration
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
11
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
11
Author
All
Lusch, Robert F.
3
Vargo, Stephen L.
2
Beitelspacher, Lauren Skinner
1
Chatterjee, Sharmila C.
1
Dai, Hua
1
Dalla Pozza, Ilaria
1
DeLeon, Anthony J.
1
Ehrenthal, Joachim
1
Fang, Yu-Hui
1
Gruen, Thomas W.
1
Gummerus, Johanna
1
Gupta, Shaphali
1
Hofstetter, Joerg S.
1
Hu, Tao
1
Koskull, Catharina von
1
Kumar, V.
1
Magnusson, Peter
1
Rajan, Bharath
1
Ranjan, Kumar Rakesh
1
Read, Stuart
1
Salam, A. F.
1
Skålén, Per
1
Tokman, Mert
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of physical distribution & logistics management : IJPD & LM
Journal of the Academy of Marketing Science
Marketing theory
18
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business research : JBR
10
European journal of marketing : EJM
7
AMS review : official publication of the Academy of Marketing Science
6
Journal of macromarketing
6
Review of marketing research
6
Journal of marketing management : MM
5
International journal of hospitality management
4
Journal of service management
4
Tourism management : research, policies, practice
4
Journal of business-to-business marketing
3
Service business
3
The service industries journal
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
International journal of contemporary hospitality management
2
International review on public and non-profit marketing
2
Journal of business market management : JBM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of nonprofit & public sector marketing
2
Journal of service theory and practice : JSTP
2
Management decision : MD
2
Managing service quality : MSQ ; an international journal
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Public management review
2
Services marketing quarterly
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Cogent business & management
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
Saved in:
2
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
3
Integrative qualities and dimensions of social commerce : toward a unified view
Hu, Tao
;
Dai, Hua
;
Salam, A. F.
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 249-270
Persistent link: https://www.econbiz.de/10011997635
Saved in:
4
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
5
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
6
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
7
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
8
Value attenuation and retail out-of-stocks : a service-dominant logic perspective
Ehrenthal, Joachim
;
Gruen, Thomas W.
;
Hofstetter, Joerg S.
- In:
International journal of physical distribution & …
44
(
2014
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10010259596
Saved in:
9
Supply chain networks and service-dominant logic : suggestions for future research
Tokman, Mert
;
Beitelspacher, Lauren Skinner
- In:
International journal of physical distribution & …
41
(
2011
)
7
,
pp. 717-726
Persistent link: https://www.econbiz.de/10009384197
Saved in:
10
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->