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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of internet commerce"
~subject:"Advertising effects"
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Search: subject_exact:"Suchmaschinenmarketing"
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Advertising effects
Internet marketing
167
Online-Marketing
167
Social Web
102
Social web
102
Consumer behaviour
99
Konsumentenverhalten
99
Online retailing
56
Online-Handel
56
Viral marketing
47
Virales Marketing
47
E-commerce
37
Electronic Commerce
37
Website
29
Beziehungsmarketing
28
Relationship marketing
28
Brand management
22
Markenführung
22
Werbewirkung
21
Social network
19
Soziales Netzwerk
19
Internet
15
Social media
14
social media
14
Advertising
13
Confidence
13
Experiment
13
Vertrauen
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Werbung
12
Brand image
11
Markenimage
11
Customer integration
10
Customer satisfaction
10
Kundenintegration
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Kundenzufriedenheit
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Data Mining
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Data mining
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Facebook
8
Marketing management
8
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Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Bat, Tuya
1
Bose, Indranil
1
Carcelén, Sonia
1
Chang, Hsin Hsin
1
Chen, Cheng-Hua
1
Chen, Guoqing
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Choi, Sejung Marina
1
Cook, David
1
Copeland, Lauren
1
Cyr, Dianne J.
1
Falcão, João
1
Fazli-Salehi, Reza
1
Gao, Ting (Lisa)
1
Gironda, John
1
Han, Jinhee
1
Head, Milena
1
Huang, Tao
1
Isaías, Pedro
1
Kanjanamekanant, Kritsapas
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Kao, Shu-Chen
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Karson, Eric J.
1
Kim, Sojung
1
Korgaonkar, Pradeep
1
Li, Stella Yiyan
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Li, Yung-Ming
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Liao, Lin
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Lim, Eric
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Lin, Lien-Fa
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Lin, Shao Cian
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Lyu, Jewon
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Nasir, V. Aslihan
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of internet commerce
International journal of advertising : the review of marketing communications
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
56
Journal of advertising research
54
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
49
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of marketing
11
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Marketing science
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
8
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ECONIS (ZBW)
21
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1
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
2
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
3
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
4
No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian
;
Kanjanamekanant, Kritsapas
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
Saved in:
5
The path to people's responses to native advertising in social media : a perspective of self-presentational desire
Yang, Yanwu
;
Gao, Ting (Lisa)
- In:
Information & management : the internat. journal of …
58
(
2021
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
Saved in:
6
The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Liao, Lin
;
Huang, Tao
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259383
Saved in:
7
An elaboration likelihood model of consumer respond action to facebook second-hand marketplace : impulsiveness as a moderator
Chang, Hsin Hsin
;
Lu, Yu-Yu
;
Lin, Shao Cian
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012168978
Saved in:
8
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
9
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
10
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
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