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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Online community"
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Social Web
405
Social web
405
Consumer behaviour
134
Konsumentenverhalten
134
Internet marketing
130
Online-Marketing
130
Social network
95
Soziales Netzwerk
95
Viral marketing
79
Virales Marketing
79
Online retailing
55
Online-Handel
55
social media
49
Social media
42
Beziehungsmarketing
40
E-commerce
40
Electronic Commerce
40
Relationship marketing
40
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38
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38
Web 2.0 technologies
30
Web 2.0-Technologien
29
Knowledge management
28
Wissensmanagement
28
Knowledge transfer
27
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27
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25
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25
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20
Data Mining
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social networks
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Warkentin, Merrill
6
Kannan, P. K.
5
Li, Yung-Ming
5
Bose, Indranil
4
Davison, Robert M.
4
James, Tabitha L.
4
Lin, Lien-Fa
4
Lu, Yaobin
4
Luo, Xin
4
Stephen, Andrew T.
4
Zhang, Hong
4
Bapna, Ravi
3
Chen, Rui
3
Chen, Xi
3
Cheng, Xusen
3
Dahl, Darren W.
3
Ford, Dianne P.
3
Ghose, Anindya
3
Gupta, Sumeet
3
Huang, Qian
3
Li, Dahui
3
Liu, Zilong
3
Lu, Shijie
3
Mason, Robert M.
3
Min, Qingfei
3
Ofek, Elie
3
Ow, Terence T.
3
Pai, Peiyu
3
Palmatier, Robert W.
3
Rishika, Rishika
3
Sutanto, Juliana
3
Wang, Bin
3
Wang, Xin
3
Xu, Bo
3
Zhu, Feng
3
Abedin, Babak
2
Akula, Vasudeva
2
Argyris, Young Anna
2
Banerjee, Shankhadeep
2
Benitez, Jose
2
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing
Journal of organizational computing and electronic commerce
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
137
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
80
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
408
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1
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408
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1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
6
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
7
Monetary incentives and knowledge spillover : evidence from a natural experiment
Wang, Jing
;
Li, Gen
;
Hui, Kai-Lung
- In:
Management science : journal of the Institute for …
68
(
2022
)
5
,
pp. 3549-3572
Persistent link: https://www.econbiz.de/10013368700
Saved in:
8
Social media alleviates venture capital funding inequality for women and less connected entrepreneurs
Wang, Xiaoning
;
Wu, Lynn
;
Hitt, Lorin M.
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1093-1112
Persistent link: https://www.econbiz.de/10014513907
Saved in:
9
Does social interaction spread fear among institutional investors? : evidence from coronavirus disease 2019
Au, Shiu-Yik
;
Dong, Ming
;
Zhou, Xinyao
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2406-2426
Persistent link: https://www.econbiz.de/10014520082
Saved in:
10
Crowd-judging on two-sided platforms : an analysis of in-group bias
Kwan, Alan P.
;
Yang, S. Alex
;
Zhang, Huyue
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2459-2476
Persistent link: https://www.econbiz.de/10014520100
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