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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"E-commerce"
~subject:"United States"
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Search: subject_exact:"Internet-Werbung"
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E-commerce
United States
Internet marketing
91
Online-Marketing
91
Social Web
63
Social web
63
Consumer behaviour
49
Konsumentenverhalten
49
Online retailing
37
Online-Handel
37
Viral marketing
28
Virales Marketing
28
Electronic Commerce
19
Social network
14
Soziales Netzwerk
14
Website
13
Beziehungsmarketing
12
Relationship marketing
12
Social media
12
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Werbewirkung
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Brand management
7
Markenführung
7
Online reviews
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Social relations
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Advertising
5
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Data mining
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Kundenintegration
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Social media analytics
5
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Werbung
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China
4
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4
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4
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Ba, Sulin
1
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Benavent, Christophe
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Brocato, E. Deanne
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Cahalane, Michael
1
Cao, Huanhuan
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Chan, Hing Kai
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Chang, Che-Wei
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Chang, Man Kit
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Chong, Alain Yee Loong
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Ghasemaghaei, Maryam
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Guo, Zixiu
1
Hassanein, Khaled
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Hassanzadeh, Jaleh Farzaneh
1
He, Saike
1
Hu, Xin
1
Huang, Hailiang
1
Hung, Shiu-Wan
1
Jiang, Hansi
1
Jiang, Jinhu
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Jones, Mary C.
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Kim, Taeha
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Lacka, Ewelina
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Ladwein, Richard
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Lu, Xianghua
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of internet marketing and advertising : IJIMA
43
Journal of retailing and consumer services
42
International journal of electronic marketing and retailing : IJEMR
40
Journal of business research : JBR
40
Journal of management information systems : JMIS
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of advertising research
25
Information systems research : ISR
23
Journal of internet commerce
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Electronic commerce research
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International journal of hospitality management
18
Journal of travel and tourism marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of business information systems : IJBIS
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Technological forecasting & social change : an international journal
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
Business horizons
10
CESifo working papers
10
International journal of contemporary hospitality management
10
International journal of electronic business
10
International journal of retail & distribution management
10
Journal of marketing research : JMR
10
Discussion papers / CEPR
9
Electronic commerce research and applications
9
European journal of operational research : EJOR
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
Journal of organizational computing and electronic commerce
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Lehrbuch
9
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ECONIS (ZBW)
19
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1
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
2
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
3
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
4
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
5
How online health community participation affects physicians' performance in hospitals : empirical evidence from China
Wu, Hong
;
Deng, Zhaohua
;
Wang, Bin
;
Wang, Hao
- In:
Information & management : the internat. journal of …
58
(
2021
)
6
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013259348
Saved in:
6
Modeling online user behaviors with competitive interactions
He, Saike
;
Zheng, Xiaolong
;
Zeng, Daniel Dajun
- In:
Information & management : the internat. journal of …
56
(
2019
)
4
,
pp. 463-475
Persistent link: https://www.econbiz.de/10012028712
Saved in:
7
Scores vs. stars : a regression discontinuity study of online consumer reviews
Wang, Wenche
;
Li, Fan
;
Yi, Zelong
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012005347
Saved in:
8
An investigation into the antecedents of prepurchase online search
Wang, Jingguo
;
Yang, Zhiyong
;
Brocato, E. Deanne
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10011833862
Saved in:
9
The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace
Chong, Alain Yee Loong
;
Lacka, Ewelina
;
Li, Boying
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 621-632
Persistent link: https://www.econbiz.de/10011872928
Saved in:
10
Dynamic sales impacts of online physical product sampling
Yao, Xinlin
;
Lu, Xianghua
;
Phang, Chee Wei
;
Ba, Sulin
- In:
Information & management : the internat. journal of …
54
(
2017
)
5
,
pp. 599-612
Persistent link: https://www.econbiz.de/10011745448
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