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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"online reviews"
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Search: subject_exact:"Empfehlungsmarketing"
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online reviews
Viral marketing
105
Virales Marketing
105
Social Web
62
Social web
62
Consumer behaviour
58
Konsumentenverhalten
58
Internet marketing
54
Online-Marketing
54
Online retailing
32
Online-Handel
32
E-commerce
15
Electronic Commerce
15
Internet
13
social media
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Advertising effects
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Werbewirkung
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Advertising
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Personalisierung
9
Personalization
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Werbung
9
word of mouth
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Customer integration
7
Digital platform
7
Digitale Plattform
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Kundenintegration
7
eWOM
7
user-generated content
7
Experiment
6
electronic commerce
6
Beziehungsmarketing
5
Confidence
5
Preismanagement
5
Pricing strategy
5
Product information
5
Product quality
5
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Yin, Dezhi
2
Brass, Daniel J.
1
Chen, Jiawei
1
Cho, Daegon
1
Choi, Angela Aerry
1
Choi, Jeonghye
1
De Vreede, Gert-Jan
1
Feng, Juan
1
Ghasemkhani, Hossein
1
Ho, Yi-Chun
1
Kannan, Karthik
1
Ke, Zhihong
1
Khern-am-nuai, Warut
1
Kim, Alex Jiyoung
1
Kim, Jeeyeon
1
Kokkodis, Marios
1
Lappas, Theodoros
1
Lei, Zhanfei
1
Li, Xitong
1
Liao, Xiuwu
1
Liu, De
1
Liu, Hongyan
1
Liu, Yang
1
Maslowska, Ewa
1
Moon, Jae Yun
1
Oh, Wonseok
1
Segijn, Claire M.
1
Steele, Logan M.
1
Su, Qiuli
1
Tan, Yong
1
Vakeel, Khadija Ali
1
Viswanathan, Vijay
1
Vreede, Triparna de
1
Wu, Jianan
1
Wu, Junjie
1
Yang, Yinghui
1
Yim, Dobin
1
Yoon, Yeohong
1
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Information systems research : ISR
International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
Journal of management information systems : JMIS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
International journal of electronic commerce : IJEC
5
Journal of marketing research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of hospitality marketing & management
4
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing
3
Journal of the Operational Research Society
3
Psychology & marketing
3
INFORMS journal on computing : JOC
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of electronic business : IJEB
2
International journal of market research
2
International journal of production research
2
Journal of international consumer marketing
2
Journal of international marketing
2
Journal of internet commerce
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
MIS quarterly
2
Management information systems : mis quarterly
2
Review of marketing science
2
The Cornell hospitality quarterly
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
EAG discussion papers
1
Facta Universitatis / Series economics and organization / University of Niš : the scientific journal
1
Frontiers of business research in China : selected publications from Chinese universities
1
HEC Paris research paper series
1
Indian journal of economics & business : IJEB
1
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ECONIS (ZBW)
13
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13
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1
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
2
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
3
Mining bilateral reviews for online transaction prediction : a relational topic modeling approach
Chen, Jiawei
;
Yang, Yinghui
;
Liu, Hongyan
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 541-560
Persistent link: https://www.econbiz.de/10012599887
Saved in:
4
Focus within or on others : the impact of reviewers' attentional focus on review helpfulness
Lei, Zhanfei
;
Yin, Dezhi
;
Zhang, Han
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 801-819
Persistent link: https://www.econbiz.de/10012669810
Saved in:
5
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
6
Do online friends bring out the best in us? : the effect of friend contributions on online review provision
Ke, Zhihong
;
Liu, De
;
Brass, Daniel J.
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1322-1336
Persistent link: https://www.econbiz.de/10012493807
Saved in:
7
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
8
The effects of eWOM characteristics on consumer ratings : evidence from TripAdvisor.com
Yoon, Yeohong
;
Kim, Alex Jiyoung
;
Kim, Jeeyeon
;
Choi, …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 684-703
Persistent link: https://www.econbiz.de/10012200312
Saved in:
9
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
10
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
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