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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Relationship marketing"
~subject:"Suchmaschine"
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Relationship marketing
Suchmaschine
Internet marketing
360
Online-Marketing
360
Social Web
204
Social web
204
Consumer behaviour
201
Konsumentenverhalten
201
Advertising effects
105
Werbewirkung
105
Advertising
86
Werbung
86
social media
82
Viral marketing
79
Virales Marketing
79
Brand management
78
Markenführung
78
Online retailing
67
Online-Handel
67
Beziehungsmarketing
57
E-commerce
52
Electronic Commerce
52
Brand image
49
Markenimage
49
Internet
30
Marketing management
27
Marketingmanagement
27
Facebook
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United States
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social media marketing
19
advertising
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Animesh, Animesh
3
Loureiro, Sandra Maria Correia
3
Sarmento, Eduardo Moraes
3
Agarwal, Ashish
2
Assimakopoulos, Costas
2
Chen, Jianqing
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Ibrahim, Blend
2
Rita, Paulo
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Viswanathan, Siva
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Whinston, Andrew B.
2
Abu ElSamen, Amjad A.
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1
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1
Almodarresi, Seyed Mahdi Alhosseini
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
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Antoniadis, Ioannis
1
Ardekani, Saeid Saeida
1
Ba, Sulin
1
Babakus, Emin
1
Bahtiar Mohamad
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Bao, Tong
1
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Carneiro-da-Cunha, Julio Araujo
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Chan, Terri H.
1
Chandon, Jean Louis
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Chen, Min
1
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
72
Journal of retailing and consumer services
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
24
The journal of product & brand management
23
International journal of electronic commerce : IJEC
17
Journal of internet commerce
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
SpringerLink / Bücher
17
Business horizons
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of the Academy of Marketing Science
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Asia Pacific journal of marketing and logistics
13
International journal of business information systems : IJBIS
13
Journal of strategic marketing
13
Cogent business & management
12
Electronic commerce research
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of electronic commerce research : JECR
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
The service industries journal
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Journal of retailing
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
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79
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
8
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
10
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
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