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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Suchmaschine"
~subject:"Werbewirkung"
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Search: subject:"Internet marketing"
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Suchmaschine
Werbewirkung
Internet marketing
368
Online-Marketing
368
Consumer behaviour
180
Konsumentenverhalten
180
Social Web
176
Social web
176
Advertising effects
86
Online retailing
82
Online-Handel
82
Viral marketing
76
Virales Marketing
76
Advertising
75
Werbung
75
social media
67
E-commerce
66
Electronic Commerce
66
Brand management
51
Markenführung
51
Beziehungsmarketing
43
Relationship marketing
43
Internet
42
Search engine
37
Brand image
35
Markenimage
35
Marketing management
25
Marketingmanagement
25
Website
24
Preismanagement
21
Pricing strategy
21
online advertising
20
Auction theory
19
Auktionstheorie
19
Facebook
19
USA
19
United States
19
advertising
18
Social network
17
Soziales Netzwerk
17
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108
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109
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109
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1
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English
109
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Ghose, Anindya
5
Hosanagar, Kartik
3
Tucker, Catherine
3
Whinston, Andrew B.
3
Agarwal, Ashish
2
Animesh, Animesh
2
Chen, Jianqing
2
Chintagunta, Pradeep K.
2
Feng, Juan
2
Goldfarb, Avi
2
Ipeirotis, Panagiotis G.
2
Kumar, Anuj
2
Kwon, Eun Sook
2
Li, Beibei
2
Moschis, George P.
2
Shin, Woochoel
2
Viswanathan, Siva
2
Xu, Lizhen
2
Zhang, Xiaoquan
2
Abida, Fatma Choura
1
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Agarwal, Ritu
1
Aghniadi
1
Alexandrovskiy, Sergey
1
Amaldoss, Wilfred
1
An, Soontae
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Aydin, Goker
1
Ba, Sulin
1
Bae, Young Han
1
Bakr, Yousra
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Balconi, Michela
1
Balseiro, Santiago R.
1
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Published in...
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
International journal of advertising : the review of marketing communications
68
Journal of marketing communications
56
Journal of advertising research
55
Journal of business research : JBR
51
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of promotion management : innovations in planning and applied research
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
27
Journal of marketing research : JMR
26
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of electronic commerce : IJEC
18
Psychology & marketing
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of advertising : official publication of the American Academy of Advertising
15
CESifo working papers
14
Electronic commerce research
14
Electronic commerce research and applications
14
Journal of electronic commerce research : JECR
14
Journal of marketing research
14
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Journal of marketing
12
Marketing science
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Journal of retailing
11
Leitfaden Online-Marketing ; [Bd. 1]
11
SpringerLink / Bücher
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of business information systems : IJBIS
10
International journal of electronic business
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
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ECONIS (ZBW)
109
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109
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun
;
Zhang, Dennis J.
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
5
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
6
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
9
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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