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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Tan, Yong"
~person:"Zhang, Xiaoquan"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
7
Online-Marketing
7
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5
Konsumentenverhalten
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Social Web
5
Social web
5
Online retailing
4
Online-Handel
4
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Bayes-Statistik
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user-generated content
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word of mouth
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Tan, Yong
Zhang, Xiaoquan
Assimakopoulos, Costas
4
Ghose, Anindya
4
Kumar, Subodha
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Oh, Wonseok
3
Pentina, Iryna
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Rita, Paulo
3
Vrontis, Demetris
3
Whinston, Andrew B.
3
Agarwal, Ashish
2
Aggarwal, Rohit
2
Antoniadis, Ioannis
2
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2
Boutsouki, Christina
2
Choi, Angela Aerry
2
Duh, Helen Inseng
2
Fortin, David R.
2
Ghasemkhani, Hossein
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Han, Sang Pil
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Jacob, Varghese S.
2
Jiang, Pingjun
2
Jiang, Zhenhui
2
Kannan, Karthik
2
Koh, Anthony C.
2
Kwark, Young
2
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2
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Management science : journal of the Institute for Operations Research and the Management Sciences
2
International journal of logistics : research and applications
1
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
MIS quarterly
1
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ECONIS (ZBW)
7
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1
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
2
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
3
Online product reviews-triggered dynamic pricing : theory and evidence
Feng, Juan
;
Li, Xin
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1107-1123
Persistent link: https://www.econbiz.de/10012153310
Saved in:
4
Socially nudged : a quasi-experimental study of friends’ social influence in online product ratings
Wang, Chong Alex
;
Zhang, Xiaoquan
;
Hann, Il-Horn
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 641-655
Persistent link: https://www.econbiz.de/10011929240
Saved in:
5
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
6
Bidding for multiple keywords in sponsored search advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
7
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
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