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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Suchmaschine"
~subject:"Werbewirkung"
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Suchmaschine
Werbewirkung
Internet marketing
284
Online-Marketing
284
Social Web
152
Social web
152
Consumer behaviour
148
Konsumentenverhalten
148
Advertising effects
67
Viral marketing
65
Virales Marketing
65
Online retailing
63
Online-Handel
63
social media
62
Advertising
53
Werbung
53
Brand management
51
Markenführung
51
E-commerce
49
Electronic Commerce
49
Beziehungsmarketing
41
Relationship marketing
41
Brand image
35
Markenimage
35
Internet
30
Marketing management
22
Marketingmanagement
22
Search engine
22
Website
21
USA
18
United States
18
Facebook
17
social media marketing
14
advertising
13
Confidence
12
Mobile communications
12
Mobilkommunikation
12
Vertrauen
12
Social network
11
Soziales Netzwerk
11
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81
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81
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1
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81
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Agarwal, Ashish
2
Animesh, Animesh
2
Chen, Jianqing
2
Ghose, Anindya
2
Hosanagar, Kartik
2
Kwon, Eun Sook
2
Moschis, George P.
2
Viswanathan, Siva
2
Whinston, Andrew B.
2
Abida, Fatma Choura
1
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Agarwal, Ritu
1
Aghniadi
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Ba, Sulin
1
Bae, Young Han
1
Bakr, Yousra
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Balconi, Michela
1
Barrichello, Alcides
1
Bhatnagar, Amit
1
Bhattacharya, Siddharth
1
Bolat, Elvira
1
Borah, Abhishek
1
Burnaz, Sebnem
1
Burns, Kelli S.
1
Cassioli, Federico
1
Chan, Terri H.
1
Chang, Ray M.
1
Chaudhary, Monica
1
Chen, Cheng
1
Chen, Min
1
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Published in...
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
International journal of advertising : the review of marketing communications
68
Journal of marketing communications
56
Journal of advertising research
55
Journal of business research : JBR
51
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of promotion management : innovations in planning and applied research
38
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
27
Journal of marketing research : JMR
26
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of electronic commerce : IJEC
18
Psychology & marketing
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of advertising : official publication of the American Academy of Advertising
15
CESifo working papers
14
Electronic commerce research
14
Electronic commerce research and applications
14
Journal of electronic commerce research : JECR
14
Journal of marketing research
14
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Journal of marketing
12
Marketing science
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Journal of retailing
11
Leitfaden Online-Marketing ; [Bd. 1]
11
SpringerLink / Bücher
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of business information systems : IJBIS
10
International journal of electronic business
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
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ECONIS (ZBW)
81
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
6
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
9
Advertising in app : a neuroscientific approach
Cassioli, Federico
;
Balconi, Michela
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10013256308
Saved in:
10
Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
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