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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"online reviews"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Internet marketing"
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online reviews
Internet marketing
283
Online-Marketing
283
Social Web
152
Social web
152
Consumer behaviour
148
Konsumentenverhalten
148
Advertising effects
67
Werbewirkung
67
Viral marketing
65
Virales Marketing
65
Online retailing
63
Online-Handel
63
social media
62
Advertising
52
Werbung
52
Brand management
51
Markenführung
51
E-commerce
49
Electronic Commerce
49
Beziehungsmarketing
41
Relationship marketing
41
Brand image
35
Markenimage
35
Internet
30
Marketing management
22
Marketingmanagement
22
Search engine
22
Suchmaschine
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21
USA
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social media marketing
14
advertising
13
Confidence
12
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Mobilkommunikation
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Aufsatz in Zeitschrift
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11
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Babakus, Emin
1
Bhat, Savita
1
Brass, Daniel J.
1
Bélanger, Charles H.
1
Chakraborty, Uttam
1
Cho, Daegon
1
Choi, Angela Aerry
1
De Vreede, Gert-Jan
1
Feng, Juan
1
Ghasemkhani, Hossein
1
Ho, Yi-Chun
1
Kannan, Karthik
1
Ke, Zhihong
1
Khern-am-nuai, Warut
1
Kokkodis, Marios
1
Lappas, Theodoros
1
Li, Xitong
1
Liao, Xiuwu
1
Liu, De
1
Liu, Yang
1
Mangold, W. Glynn
1
Moon, Jae Yun
1
Oh, Wonseok
1
Smith, Katherine Taken
1
Steele, Logan M.
1
Tan, Yong
1
Torabi, Mostafa
1
Vreede, Triparna de
1
Wu, Junjie
1
Yim, Dobin
1
Yin, Dezhi
1
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of management information systems : JMIS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of electronic commerce : IJEC
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research
3
Management information systems : mis quarterly
3
INFORMS journal on computing : JOC
2
International journal of business information systems : IJBIS
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of the Operational Research Society
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
Review of marketing science
2
The Cornell hospitality quarterly
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
Facta Universitatis / Series economics and organization / University of Niš : the scientific journal
1
Indian journal of economics & business : IJEB
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of electronic business : IJEB
1
International journal of entrepreneurship and innovation management : IJEIM
1
International journal of market research
1
International journal of production research
1
International journal of services and operations management : IJSOM
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
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ECONIS (ZBW)
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1
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
2
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
3
Do online friends bring out the best in us? : the effect of friend contributions on online review provision
Ke, Zhihong
;
Liu, De
;
Brass, Daniel J.
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1322-1336
Persistent link: https://www.econbiz.de/10012493807
Saved in:
4
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
5
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
6
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
7
Online reviews and its impact on brand equity
Chakraborty, Uttam
;
Bhat, Savita
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
Saved in:
8
Impact of average rating on social media endorsement : the moderating role of rating dispersion and discount threshold
Li, Xitong
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011929311
Saved in:
9
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
10
When online reviews meet sales volume information : is more or accurate information always better?
Liu, Yang
;
Feng, Juan
;
Liao, Xiuwu
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 723-743
Persistent link: https://www.econbiz.de/10011791205
Saved in:
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