//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Arbeitszufriedenheit"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Arbeitszufriedenheit
Werbewirkung
Viral marketing
115
Virales Marketing
115
Consumer behaviour
63
Konsumentenverhalten
63
Social Web
58
Social web
58
Internet marketing
50
Online-Marketing
50
Online retailing
34
Online-Handel
34
word of mouth
17
E-commerce
15
Electronic Commerce
15
Internet
14
online reviews
13
social media
12
Beziehungsmarketing
11
Relationship marketing
11
Social network
11
Soziales Netzwerk
11
Brand management
8
Markenführung
8
Personalisierung
8
Personalization
8
Advertising effects
7
Digital platform
7
Digitale Plattform
7
Social relations
7
Soziale Beziehungen
7
user-generated content
7
Data Mining
6
Data mining
6
Experiment
6
Productivity
6
Produktivität
6
electronic commerce
6
Brand image
5
Customer integration
5
Customer satisfaction
5
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Ba, Sulin
1
Brooks, Gillian
1
Chen, Cheng
1
Chen, Jie
1
Connan Guesquière, Chantal
1
Dost, Florian
1
Fan, Wenjian
1
Feng, Yue
1
Fowler, Kendra
1
Haenlein, Michael
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Lihua
1
Hughes, Christian
1
Kumar, Anuj
1
Libai, Barak
1
Liu, Zunli
1
Lu, Xianghua
1
Nian, Tingting
1
Phieler, Ulrike
1
Saenger, Christina
1
Simon, Françoise
1
Swaminathan, Vanitha
1
Thomas, Veronica L.
1
Tossan, Vesselina
1
Wei, Junlong
1
more ...
less ...
Published in...
All
Information systems research : ISR
Journal of marketing
Marketing letters : a journal of research in marketing
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of retailing and consumer services
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
International journal of hospitality management
3
Journal of retailing
3
Tourism management : research, policies, practice
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing theory and practice
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
The journal of consumer marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
2
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
3
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
4
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
5
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
6
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
7
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
8
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->