//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Tan, Yong"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
4
Online-Marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Digital platform
2
Digitale Plattform
2
E-commerce
2
Electronic Commerce
2
Preismanagement
2
Pricing strategy
2
Viral marketing
2
Virales Marketing
2
user-generated content
2
(enterprise) microblogging
1
Advertising effects
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Bias
1
Content Management
1
Content management
1
Distribution channel
1
Game theory
1
Internet
1
Internet-Auktion
1
Online auction
1
PVAR
1
Preisdifferenzierung
1
Price discrimination
1
Search engine
1
Spieltheorie
1
Suchmaschine
1
Systematischer Fehler
1
Vertriebsweg
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Tan, Yong
Peltier, James
6
Ghose, Anindya
4
Kumar, Subodha
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Milne, George R.
3
Oh, Wonseok
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Schibrowsky, John A.
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Agarwal, Ashish
2
Aggarwal, Rohit
2
Altobello, Suzanne A.
2
Banerjee, Syagnik
2
Bright, Laura F.
2
Choi, Angela Aerry
2
Coker, Kesha K.
2
Han, Sang Pil
2
Hartemo, Mari
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Huang, Yan
2
Jacob, Varghese S.
2
Jiang, Zhenhui
2
Kabadayi, Sertan
2
Kim, Seeun
2
Kwark, Young
2
Lee, Hyun-hwa
2
Lepkowska-White, Elzbieta
2
Liu, De
2
Lu, Xianghua
2
Midha, Vishal
2
Minor, Michael
2
Nian, Tingting
2
more ...
less ...
Published in...
All
Information systems research : ISR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
Kelley School of Business Research Paper
1
MIS quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
2
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
3
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
4
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->