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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social Web"
~subject:"Virales Marketing"
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Search: subject_exact:"Soziale Internetplattform"
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Social Web
Virales Marketing
Social web
237
Internet marketing
106
Online-Marketing
106
Consumer behaviour
91
Konsumentenverhalten
91
Viral marketing
53
Online retailing
40
Online-Handel
40
Brand management
34
Markenführung
34
E-commerce
33
Electronic Commerce
33
Beziehungsmarketing
32
Relationship marketing
32
social media
32
Social network
29
Soziales Netzwerk
29
Social media marketing
28
Internet
22
Digital platform
21
Digitale Plattform
21
Advertising effects
17
Social relations
17
Soziale Beziehungen
17
Werbewirkung
17
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16
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Marketingmanagement
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user-generated content
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Tan, Yong
7
Qiu, Liangfei
6
Ghose, Anindya
5
Peltier, James
5
Dennis, Alan
4
Kumar, Subodha
4
Gu, Bin
3
Guo, Chenhui
3
Hahn, Jungpil
3
Hinz, Oliver
3
Phan, Tuan Q.
3
Rui, Huaxia
3
Schibrowsky, John A.
3
Susarla, Anjana
3
Zhang, Xiaoquan
3
Aggarwal, Rohit
2
Airoldi, Edoardo M.
2
Altobello, Suzanne A.
2
Baiyere, Abayomi
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Chen, Hailiang
2
Choi, Ben C. F.
2
Coker, Kesha K.
2
De, Prabuddha
2
Dix, Steve
2
Fang, Xiao
2
Faraj, Samer
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Farhang, Maryam
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Goes, Paulo B.
2
Goh, Khim Yong
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Goldsmith, Ronald E.
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Hann, Il-Horn
2
Hao, Lin
2
Hofacker, Charles F.
2
Hu, Yu Jeffrey
2
Hu, Yuheng
2
Huang, Jinghua
2
Janakiraman, Ramkumar
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Information systems research : ISR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
134
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
237
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237
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1
Coordination in a digital platform organization
Leong, Carmen
;
Lin, Silvia
;
Tan, Felix Ter Chian
;
Yu, Jie
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 363-393
Persistent link: https://www.econbiz.de/10014530465
Saved in:
2
The influence of media capabilities on knowledge contribution in online communities
Liao, Gen-Yih
;
Huang, Tzu-Ling
;
Dennis, Alan
;
Teng, Ching-I
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 165-183
Persistent link: https://www.econbiz.de/10014530456
Saved in:
3
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
4
Extended generativity theory on digital platforms
Fürstenau, Daniel
;
Baiyere, Abayomi
;
Schewina, Kai
; …
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1686-1710
Persistent link: https://www.econbiz.de/10014487345
Saved in:
5
Digital "x" - charting a path for digital-themed research
Baiyere, Abayomi
;
Grover, Varun
;
Lyytinen, Kalle J.
; …
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 463-486
Persistent link: https://www.econbiz.de/10014323707
Saved in:
6
Seeker exemplars and quantitative ideation outcomes in crowdsourcing contests
Koh, Tat Koon
;
Cheung, Muller Y. M.
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013188328
Saved in:
7
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
8
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
9
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
10
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
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