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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Internet marketing
Viral marketing
140
Virales Marketing
140
Consumer behaviour
75
Konsumentenverhalten
75
Social Web
71
Social web
71
Online-Marketing
62
Online retailing
39
Online-Handel
39
E-commerce
25
Electronic Commerce
25
word of mouth
24
social media
20
Holiday behaviour
19
Urlaubsverhalten
19
online reviews
19
Internet
17
Customer satisfaction
15
Kundenzufriedenheit
15
user-generated content
15
Beziehungsmarketing
14
Relationship marketing
14
Dienstleistungsqualität
13
Service quality
13
Tourism
13
Tourismus
13
Advertising effects
12
Hotel industry
12
Hotellerie
12
Werbewirkung
12
Personalisierung
11
Personalization
11
word-of-mouth
11
USA
10
United States
10
Customer integration
9
Digital platform
9
Digitale Plattform
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63
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Fossen, Beth L.
3
Lu, Xianghua
3
Schweidel, David A.
3
Choi, Angela Aerry
2
Feng, Juan
2
Godes, David
2
Gopinath, Shyam
2
Kwark, Young
2
Lambrecht, Anja
2
Law, Chun Hung Roberts
2
Oh, Wonseok
2
Proserpio, Davide
2
Schuckert, Markus
2
Tan, Yong
2
Tucker, Catherine
2
Zhang, Xiaoquan
2
Adomavicius, Gediminas
1
Aggarwal, Rohit
1
Albuquerque, Paulo
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Bart, Yakov
1
Brass, Daniel J.
1
Cantoni, Lorenzo
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
Chen, Cheng
1
Chen, Chihchien
1
Chen, Haipeng
1
Chen, Jianqing
1
Chen, Kay-Yut
1
Chen, Wenbo
1
Chevalier, Judith A.
1
Chiang, Roger H. L.
1
Cho, Daegon
1
Claussen, Jörg
1
Creevey, Dean
1
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Information systems research : ISR
Journal of travel and tourism marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
SpringerLink / Bücher
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
3
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
4
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
5
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
6
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
7
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
8
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
9
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
10
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
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