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~isPartOf:"Information systems research : ISR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Arbeitszufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Arbeitszufriedenheit
Werbewirkung
Viral marketing
77
Virales Marketing
77
Consumer behaviour
42
Konsumentenverhalten
42
Social Web
39
Social web
39
Internet marketing
35
Online-Marketing
35
Online retailing
29
Online-Handel
29
E-commerce
15
Electronic Commerce
15
Internet
13
online reviews
10
Personalisierung
8
Personalization
8
social media
8
word of mouth
8
Digital platform
7
Digitale Plattform
7
Experiment
6
electronic commerce
6
user-generated content
6
Advertising effects
5
Beziehungsmarketing
5
Preismanagement
5
Pricing strategy
5
Product information
5
Product quality
5
Produktinformation
5
Produktqualität
5
Relationship marketing
5
Social network
5
Soziales Netzwerk
5
Bias
4
Customer integration
4
Data Mining
4
Data mining
4
Kundenintegration
4
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English
6
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Ba, Sulin
1
Chen, Cheng
1
Chen, Jie
1
Connan Guesquière, Chantal
1
Fan, Wenjian
1
Feng, Yue
1
Fowler, Kendra
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Lihua
1
Kumar, Anuj
1
Liu, Zunli
1
Lu, Xianghua
1
Nian, Tingting
1
Saenger, Christina
1
Simon, Françoise
1
Thomas, Veronica L.
1
Tossan, Vesselina
1
Wei, Junlong
1
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Information systems research : ISR
Marketing letters : a journal of research in marketing
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of retailing and consumer services
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
International journal of hospitality management
3
Journal of retailing
3
Tourism management : research, policies, practice
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
The journal of consumer marketing
2
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ECONIS (ZBW)
6
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1
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
2
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
3
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
4
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
5
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
6
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
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