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~isPartOf:"Information systems research : ISR"
~isPartOf:"Psychology & marketing"
~subject:"Australien"
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Search: subject_exact:"Empfehlungsmarketing"
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Australien
Viral marketing
116
Virales Marketing
116
Consumer behaviour
58
Konsumentenverhalten
58
Social Web
50
Social web
50
Internet marketing
43
Online-Marketing
43
Online retailing
30
Online-Handel
30
E-commerce
18
Electronic Commerce
18
online reviews
13
social media
13
word of mouth
12
word-of-mouth
11
Customer satisfaction
10
Experiment
10
Kundenzufriedenheit
10
Beziehungsmarketing
9
Personalisierung
9
Personalization
9
Relationship marketing
9
Digital platform
8
Digitale Plattform
8
Emotion
8
Internet
8
Advertising effects
7
Dienstleistungsqualität
7
Personality psychology
7
Persönlichkeitspsychologie
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Service quality
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Werbewirkung
7
user-generated content
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Brand image
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Kaufentscheidung
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Markenimage
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Preismanagement
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Bampo, Mauro
1
Ewing, Michael
1
Mather, Dineli R.
1
Mazzarol, Tim
1
Soutar, Geoffrey N.
1
Stewart, David
1
Sweeney, Jillian C.
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Wallace, Mark
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Webb, David A.
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Information systems research : ISR
Psychology & marketing
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
International journal of sport management and marketing : IJSMM
1
Journal of advertising research
1
Journal of cultural economics
1
Journal of hospitality marketing & management
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Strategic marketing in fragile economic conditions
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.
;
Webb, David A.
;
Mazzarol, Tim
; …
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
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2
The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro
;
Ewing, Michael
;
Mather, Dineli R.
; …
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
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