//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]"
~isPartOf:"International journal of business innovation and research"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Market research"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Clustering approach"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Market research
Cluster analysis
11
Clusteranalyse
11
Marktforschung
8
Theorie
4
Theory
4
Conjoint analysis
3
Conjoint-Analyse
3
Regional cluster
3
Regionales Cluster
3
Consumer behaviour
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Market segmentation
2
Marktsegmentierung
2
cluster analysis
2
conjoint analysis
2
Business network
1
Cognition
1
Commercialization
1
Deelphi mthod
1
Emotion
1
Entrepreneurship
1
Entrepreneurship approach
1
India
1
Indien
1
Innovation
1
Iran
1
K-means clustering
1
Knowledge management
1
Knowledge transfer
1
Kognition
1
Kommerzialisierung
1
MSPs
1
Management
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
7
German
1
Author
All
DeSarbo, Wayne
2
Aghdaie, Mohammad Hasan
1
Behzadian, Majid
1
Dillon, William R.
1
Feick, Lawrence F.
1
Grewal, Rajdeep
1
Hoffman, Donna L.
1
Kamakura, Wagner A.
1
Malhotra, Naresh K.
1
Mulani, Narendra
1
Schwaiger, Manfred
1
Scott, Crystal J.
1
Tafreshi, Parham Fami
1
more ...
less ...
Published in...
All
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
International journal of business innovation and research
Journal of marketing research : JMR
Conjoint measurement : methods and applications
2
Conjoint measurement : methods and applications ; with 91 tables
2
Fundamentals of marketing research ; Vol. 6
2
International journal of market research
2
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic retailing
1
European journal of operational research : EJOR
1
Fundamentals of marketing research ; Vol. 5
1
German journal of agricultural economics : GJAE
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch Zielgruppenmanagement
1
International journal of wine business research
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of the Asia Pacific economy
1
Journal of travel and tourism marketing
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
1
Quantitative marketing techniques and analyses
1
South African journal of business management
1
The handbook of marketing research : uses, misuses, and future advances
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
2
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
3
Zur Akzeptanz innovativer Methoden in der Marktforschung
Schwaiger, Manfred
- In:
Innovationsforschung und Technologiemanagement : …
,
(pp. 325-336)
.
1999
Persistent link: https://www.econbiz.de/10001398395
Saved in:
4
LADI: a latent discriminant model for analyzing marketing research data
Dillon, William R.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10001059645
Saved in:
5
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
6
Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
Saved in:
7
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
8
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->