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~isPartOf:"Innovative Markenführung und -implementierung"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand image"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
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Search: subject_exact:"Markenführung"
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Brand image
Business-to-business marketing
Produktentwicklung
Brand management
49
Markenführung
49
Markenimage
8
Brand
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Deutschland
4
Germany
4
Internet marketing
4
Online-Marketing
4
B-to-B-Marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Dienstleistungsmarketing
3
Marketing management
3
Marketingmanagement
3
Nonprofit marketing
3
Nonprofit-Marketing
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Services marketing
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2
Communication
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Lieferantenmanagement
2
Low income
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2
New product development
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2
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German
7
English
6
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Baumgarth, Carsten
1
Binckebanck, Lars
1
Blankson, Charles
1
Brunk, Katja H.
1
Fischer, Alexander
1
Gey, Thomas
1
Gierl, Heribert
1
Graham, Johnny
1
Greve, Goetz
1
Griese, Ilka
1
Heinemann, Gerrit
1
Kerrigan, Finola
1
Klante, Oliver
1
Knoef, Bert-Jan
1
Langner, Tobias
1
Mudambi, Susan M.
1
O'Reilly, Daragh
1
Pick, Doreén
1
Singh, Jaywant
1
Wilson, Jonathan A. J.
1
Wright, Malcolm
1
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Innovative Markenführung und -implementierung
The Routledge companion to contemporary brand management
Journal of business research : JBR
346
The journal of product & brand management
285
The journal of brand management : an international journal
272
Journal of retailing and consumer services
163
European journal of marketing : EJM
79
Industrial marketing management : the international journal for industrial and high-tech firms
76
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of marketing communications
65
Marketing intelligence & planning
65
SpringerLink / Bücher
63
International journal of hospitality management
59
Journal of strategic marketing
50
Journal of international consumer marketing
49
Marketing letters : a journal of research in marketing
47
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Journal of marketing
41
International journal of consumer studies
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
28
Qualitative market research : an international journal
28
Global business review
27
Innovatives Markenmanagement
27
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ECONIS (ZBW)
13
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1
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
2
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
3
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
4
Towards a better understanding of the ethical brand and its management
Brunk, Katja H.
- In:
The Routledge companion to contemporary brand management
,
(pp. 280-293)
.
2016
Persistent link: https://www.econbiz.de/10011515403
Saved in:
5
Brand culture, halal and the critical Islamic imperative
Wilson, Jonathan A. J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 338-353)
.
2016
Persistent link: https://www.econbiz.de/10011515417
Saved in:
6
Arts branding
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
The Routledge companion to contemporary brand management
,
(pp. 448-457)
.
2016
Persistent link: https://www.econbiz.de/10011515451
Saved in:
7
Von der Problemlösung zur Kundenbegeisterung im BtoB : konsequente Markenentwicklung und Markenführung des Unternehmens STILL
Gey, Thomas
;
Knoef, Bert-Jan
- In:
Innovative Markenführung und -implementierung
,
(pp. 355-370)
.
2011
Persistent link: https://www.econbiz.de/10009349210
Saved in:
8
Nachhaltige Markenimplementierung im B-to-B-Vertrieb
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Innovative Markenführung und -implementierung
,
(pp. 335-354)
.
2011
Persistent link: https://www.econbiz.de/10009349214
Saved in:
9
Motorische Markenhandlungen : der vernachlässigte Zugang zum Markenaufbau
Langner, Tobias
;
Fischer, Alexander
- In:
Innovative Markenführung und -implementierung
,
(pp. 213-239)
.
2011
Persistent link: https://www.econbiz.de/10009349228
Saved in:
10
Positionierung von Produkten und Marken : Grundlagen und Fallbeispiele
Gierl, Heribert
- In:
Innovative Markenführung und -implementierung
,
(pp. 165-189)
.
2011
Persistent link: https://www.econbiz.de/10009349232
Saved in:
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