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~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
190
Konsumentenverhalten
190
Relationship marketing
180
Beziehungsmarketing
179
Brand management
151
Marketing management
119
Marketingmanagement
119
Markenimage
83
Brand image
75
Markenpolitik
74
Marketing
69
Market research
60
Marktforschung
60
Customer satisfaction
55
Kundenzufriedenheit
55
Lieferantenmanagement
54
Supplier relationship management
54
Online-Marketing
51
Marketing theory
50
Marketingtheorie
49
USA
47
United States
47
Social Web
44
Social web
44
Deutschland
43
Firm performance
41
Germany
40
Unternehmenserfolg
40
Brand
38
Internet marketing
38
Dienstleistungsqualität
36
Markenartikel
36
Service quality
36
Salespeople
33
Verkaufspersonal
33
Innovation
32
Theory
31
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B-to-B-Marketing
28
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English
91
German
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Burmann, Christoph
17
Bayus, Barry L.
3
Homburg, Christian
3
Keller, Kevin Lane
3
Abraham, Eike Jonas
2
Adomeit, Malte
2
Becker, Christian
2
Blinda, Lars
2
Boch, Sonja
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Diamantopoulos, Adamantios
2
Dierks, Alexander
2
Eilers, Daniela
2
Ermer, Beatrice
2
Fink, Tanja
2
Hagtvedt, Henrik
2
Hanisch, Stephan
2
Hegner, Sabrina
2
Heinberg, Martin
2
Hiddessen, Jana
2
Hirmer, Annette-Louise
2
Horstmann, Florian
2
Jentschke, Mirjam
2
Jewell, Robert D.
2
Kanitz, Christopher
2
Katsikeas, Constantine S.
2
Khamitov, Mansur
2
Kleine-Kalmer, Barbara
2
Kohtes, Robert
2
Krause, Juliane
2
Kumar, V.
2
Kupfer, Ann-Kristin
2
Lienemann, Andre Jann
2
Maier, Florian
2
Mueller, Andreas
2
Mullins, Ryan
2
Müller, Jenny
2
Ozkaya, H. Erkan
2
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Springer Fachmedien Wiesbaden
16
Springer Gabler <Firma>
1
Universität Bremen
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Innovatives Markenmanagement
Journal of the Academy of Marketing Science
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
258
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Research
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
151
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1
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10
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151
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
3
An empirical study of scarcity
marketing
strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
4
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
5
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
6
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
7
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
8
The effects of impartiality disclosure on brand objectives for no and multiple product endorsements
Oprea, Corina
-
2023
markstones Institute of
Marketing
, Branding & Technology, within the research group of Prof. Dr. Cristoph Burmann, at the …
Persistent link: https://www.econbiz.de/10014282829
Saved in:
9
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
10
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
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