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~isPartOf:"Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken"
~isPartOf:"Journal of marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Schreier, Martin"
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Consumer behaviour
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Customer integration
3
Konsumentenverhalten
3
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2
user innovation
2
Brand
1
Brand management
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Buyer power
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Schreier, Martin
Dahl, Darren W.
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Fuchs, Christoph
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
Journal of marketing
Technological forecasting & social change : an international journal
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Gabler Edition Wissenschaft / Innovation und Entrepreneurship
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
1
Sloan working papers
1
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ECONIS (ZBW)
3
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1
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
2
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
3
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
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