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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
466
Konsumentenverhalten
466
Online-Marketing
136
Online retailing
131
Online-Handel
131
Advertising effects
125
Werbewirkung
125
Social Web
115
Social web
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Advertising
92
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92
Brand management
84
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80
Relationship marketing
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136
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Goldsmith, Ronald E.
4
Al-Adwan, Ahmad Samed
2
Altobello, Suzanne A.
2
Bernritter, Stefan F.
2
Bright, Laura F.
2
Coker, Kesha K.
2
Hartemo, Mari
2
Kabadayi, Sertan
2
Kim, Seeun
2
Kitchen, Philip J.
2
Lee, Hyun-hwa
2
Lepkowska-White, Elzbieta
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Peltier, James
2
Rauwers, Fabiënne
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Smit, Edith G.
2
Swilley, Esther
2
Yoon, Hye Jin
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Adjei, Mavis T.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Aljuhmani, Hasan Yousef
1
Amarullah, Dudi
1
Amritesh
1
Anghelcev, George
1
Araujo, Priscila Graziele
1
Arcand, Manon
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
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International journal of advertising : the quarterly review of marketing communications
International journal of electronic marketing and retailing : IJEMR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
136
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
3
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
4
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
5
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
6
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
7
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
10
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
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