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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Psychology & marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
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Search: subject_exact:"Online-Targeting"
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Internet marketing
391
Online-Marketing
391
Social Web
202
Social web
202
Consumer behaviour
194
Konsumentenverhalten
194
Advertising effects
112
Werbewirkung
112
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71
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71
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69
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social media
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Assimakopoulos, Costas
4
Rozendaal, Esther
4
Smit, Edith G.
4
Vrontis, Demetris
4
Acikgoz, Fulya
3
Bernritter, Stefan F.
3
Boutsouki, Christina
3
Gonc̦alves, Helena Martins
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Ha, Louisa
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Kaur, Puneet
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Noort, Guda van
3
Pentina, Iryna
3
Reijmersdal, Eva A. van
3
Rita, Paulo
3
Taylor, Charles Raymond
3
Voorveld, Hilde
3
An, Soontae
2
Anlamlier, Eda
2
Antoniadis, Ioannis
2
Bang, Nguyen
2
Buijzen, Moniek
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
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Choi, Sejung Marina
2
Choi, Yung Kyun
2
Dhir, Amandeep
2
Divakaran, Pradeep Kumar Ponnamma
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Duh, Helen Inseng
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Dwivedi, Yogesh Kumar
2
Erkan, Ismail
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Fortin, David R.
2
Greve, Goetz
2
Hair, Neil Frederick
2
Ham, Chang-Dae
2
Hatzithomas, Leonidas
2
Hudders, Liselot
2
Jeong, Hyun Ju
2
Jiang, Pingjun
2
Ketelaar, Paul E.
2
Kim, Mikyoung
2
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International journal of advertising : the quarterly review of marketing communications
International journal of internet marketing and advertising : IJIMA
Psychology & marketing
Technological forecasting & social change : an international journal
Journal of business research : JBR
312
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Industrial marketing management : the international journal for industrial and high-tech firms
68
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
391
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1
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391
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
6
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
7
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
8
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
9
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
10
Key factors influencing knowledge acquisition through game-based learning
Calza-Perez, Mauro
;
Perez-Ruiz, Pilar
;
Enri-Peiró, Sandra
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1045-1059
Persistent link: https://www.econbiz.de/10014530900
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