//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of retail & distribution management"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kognitionspsychologie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Cognition
19
Kognition
19
Konsumentenverhalten
15
Advertising effects
13
Werbewirkung
13
Advertising
6
Werbung
6
Emotion
5
Brand image
3
Brand management
3
Children
3
Kinder
3
Markenführung
3
Markenimage
3
Product Placement
3
Product placement
3
Target group
3
Zielgruppe
3
Beziehungsmarketing
2
Customer satisfaction
2
Gender
2
Geschlecht
2
Humor
2
Internet marketing
2
Kundenzufriedenheit
2
Online-Marketing
2
Psychology of advertising
2
Relationship marketing
2
Werbepsychologie
2
brand attitude
2
children
2
need for cognition
2
Affective and cognitive responses
1
Analphabetismus
1
Anreiz
1
Anthropomorphism
1
Attitudinal loyalty
1
Außenwerbung
1
Ball game
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Conference paper
2
Konferenzbeitrag
2
Language
All
English
15
Author
All
Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Baack, Daniel W.
1
Bagdare, Shilpa
1
Cauberghe, Veroline
1
Chang, Chingching
1
Chang, Chun-Tuan
1
Cheng, Min-Jhih
1
Chu, Kyounghee
1
Chu, Xing-Yu
1
Demoulin, Nathalie T. M.
1
Djelassi, Souad
1
Esfidani, Mohammad Rahim
1
Ha, Sejin
1
Herrmann, Jean-Luc
1
Hsieh, Shiu-Chun
1
Hudders, Liselot
1
Hung, Shiu-Wan
1
Jain, Rajnish
1
Kacha, Mathieu
1
Kim, Ji Yoon
1
Lee, Doo-Hee
1
Lee, Yu-Kang
1
Lucia-Palacios, Laura
1
Matthes, Jörg
1
Naderer, Brigitte
1
Panic, Katarina
1
Park, Joohyung
1
Polo-Redondo, Yolanda
1
Pérez-López, Raúl
1
Sharifi, Seyed Shahin
1
Till, Brian
1
Walliser, Björn
1
Wilson, Rick T.
1
Wu, Yuan-Ciao
1
Zeller, Patrick
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
International journal of retail & distribution management
Journal of business research : JBR
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of retailing and consumer services
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Psychology & marketing
25
Journal of marketing research : JMR
21
Marketing letters : a journal of research in marketing
17
Journal of behavioral decision making
15
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of advertising : the review of marketing communications
11
Journal of consumer behaviour : an international research review
11
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of economic psychology : research in economic psychology and behavioral economics
11
Journal of marketing communications
11
Tourism management : research, policies, practice
11
Journal of retailing
10
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of consumer studies
8
Journal of international consumer marketing
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
European journal of marketing
7
Journal of consumer marketing
7
Journal of internet commerce
7
Journal of travel and tourism marketing
7
The journal of consumer marketing
7
The journal of product & brand management
7
Handbook of consumer psychology
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of business ethics : JOBE
6
Journal of economic behavior & organization : JEBO
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
SpringerLink / Bücher
6
The service industries journal
6
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
5
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
Saved in:
6
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
7
Cognitive, affective and behavioural responses in mall experience : a qualitative approach
Lucia-Palacios, Laura
;
Pérez-López, Raúl
; …
- In:
International journal of retail & distribution management
44
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011515550
Saved in:
8
Consumers' satisfaction with online group buying : an incentive strategy
Hung, Shiu-Wan
;
Cheng, Min-Jhih
;
Hsieh, Shiu-Chun
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 167-182
Persistent link: https://www.econbiz.de/10010526573
Saved in:
9
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
10
The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty : the mediating role of trust and cognitive dissonance
Sharifi, Seyed Shahin
;
Esfidani, Mohammad Rahim
- In:
International journal of retail & distribution management
42
(
2014
)
6
,
pp. 553-575
Persistent link: https://www.econbiz.de/10010386524
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->