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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Football"
~subject:"Sportveranstaltung"
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Football
Sportveranstaltung
Event marketing
17
Event-Marketing
17
Consumer behaviour
8
Konsumentenverhalten
8
Sport event
8
Big event
6
Großveranstaltung
6
Brand image
4
Markenimage
4
Tourism
4
Tourismus
4
experiential marketing
4
Advertising effects
3
Customer satisfaction
3
Ereignisstudie
3
Event
3
Event study
3
Kundenzufriedenheit
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Sponsoring
3
Sponsorship
3
Sportmarketing
3
Sports marketing
3
Veranstaltung
3
Werbewirkung
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events
3
Advertising
2
Brand management
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Dienstleistungsqualität
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Fußball
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Hotel industry
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Hotellerie
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Luxury goods
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Dolasinski, Mary Jo
2
Johanson, Misty
2
Reynolds, Joel
2
Roberts, Chris
2
Choi, Jiwon
1
Choi, Yung Kyun
1
Davis, John A.
1
Deng, Claire Qian
1
Han, Sangpil
1
Kim, Hyunchil
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Kössler, Christopher
1
Lee, Ki-young
1
Li, Mimi
1
Liu, Honglei
1
Mendez, Juan
1
Murias Fernandez, Pilar
1
Novello, Simone
1
Peng, Siqing
1
Peters, Mike
1
Ramkissoon, Haywantee
1
Schlemmer, Philipp
1
Schnitzer, Martin
1
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1
Zarei, Azadeh
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International journal of advertising : the quarterly review of marketing communications
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Tourism management : research, policies, practice
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
International journal of event and festival management
9
International journal of sport management and marketing : IJSMM
8
Sport management review
8
Journal of travel and tourism marketing
7
European Sport management quarterly : ESMQ
6
Journal of business research : JBR
4
Tourism management perspectives : TMP
4
International journal of sports marketing & sponsorship
3
Schriftenreihe Sportökonomie in Forschung und Praxis
3
Sport, Business and Management : an international journal ; SBM
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
International journal of contemporary hospitality management
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Markenkommunikation und Beziehungsmarketing
2
Scandinavian journal of hospitality and tourism
2
Sportmanagement : SPM
2
SpringerLink / Bücher
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tübinger Diskussionsbeiträge
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
2
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied financial economics letters
1
Bayreuther sportökonomie Schriften
1
Consumer behavior review : CBR
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
DUV / Wirtschaftswissenschaft
1
Diskussionspapier / Fakultät Wirtschaftswissenschaften, Hochschule Mittweida (FH)
1
Economic geography
1
Electronic commerce research
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ECONIS (ZBW)
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1
Theory of events
Roberts, Chris
;
Dolasinski, Mary Jo
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
6
,
pp. 1147-1161
Persistent link: https://www.econbiz.de/10013387377
Saved in:
2
Sport tourists' preferred event attributes and motives : a case of Sepak Takraw, Malaysia
Zarei, Azadeh
;
Ramkissoon, Haywantee
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1188-1213
Persistent link: https://www.econbiz.de/10012592366
Saved in:
3
Influence of event and place image on residents' attitudes toward and support for events
Schnitzer, Martin
;
Kössler, Christopher
;
Schlemmer, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1260-1281
Persistent link: https://www.econbiz.de/10012592384
Saved in:
4
Defining the field of events
Dolasinski, Mary Jo
;
Roberts, Chris
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 553-572
Persistent link: https://www.econbiz.de/10012483431
Saved in:
5
The influence of event authenticity and quality attributes on behavioral intentions
Novello, Simone
;
Murias Fernandez, Pilar
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
6
,
pp. 685-714
Persistent link: https://www.econbiz.de/10011559814
Saved in:
6
Developing a measurement scale for event image
Deng, Claire Qian
;
Li, Mimi
;
Shen, Han
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 245-270
Persistent link: https://www.econbiz.de/10011282976
Saved in:
7
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
8
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
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