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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of international consumer marketing"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Beziehungsmarketing
United States
South Korea
28
Südkorea
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Consumer behaviour
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Comparison
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USA
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apparel
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Andras, Trina Larsen
1
Baek, Tae Hyun
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Bu, Kyunghee
1
Calantone, Roger J.
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Choi, Sejung Marina
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Choi, Youngtae
1
Cude, Brenda J.
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of international consumer marketing
KIET Industrial economic review
13
Seoul journal of economics
12
International journal of hospitality management
11
Journal of international trade & commerce
11
The Korean economic review
10
Working paper / National Bureau of Economic Research, Inc.
10
Journal of economic development
9
KDI School working paper series
9
Journal of business research : JBR
8
Journal of travel and tourism marketing
8
Korea observer : a quarterly journal
8
Panel Reports
8
Journal of the Japanese and international economies : an international journal ; JJIE
7
Pacific focus : Inha journal of international studies
7
Applied economics
6
Asian economic papers
6
Bulletin of comparative labour relations
6
Journal of Asian economics
6
Journal of global information management : an official publication of the Information Resources Management Association
6
Journal of global marketing
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of retailing and consumer services
6
SpringerLink / Bücher
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
USITC publication / US International Trade Commission
6
American journal of agricultural economics
5
Asia Pacific journal of marketing and logistics
5
Asian economies
5
Current politics and economics of Asia
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business ethics : JOBE
5
Korean social science journal
5
NBER working paper series
5
Psychology & marketing
5
The journal of East Asian affairs
5
Academic studies series
4
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
4
Asian economic and political issues
4
Asian economic journal : journal of the East Asian Economic Association
4
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ECONIS (ZBW)
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1
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
2
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
3
Religion or religiosity : which is the culprit for consumer switching behavior?
Choi, Youngtae
;
Paulraj, Antony
;
Shi, Jongkuk
- In:
Journal of international consumer marketing
25
(
2013
)
4
,
pp. 262-280
Persistent link: https://www.econbiz.de/10010125892
Saved in:
4
The effects of national culture and cosmopolitanism on consumers' adoption of innovation : a cross-cultural comparison
Lim, Heejin
;
Park, Jee-sun
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10009737356
Saved in:
5
Customer retention through prioritization : integrating time-dependent context of relationship dynamics
Mathur, Manisha
;
Kumar, S.
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 332-343
Persistent link: https://www.econbiz.de/10010210567
Saved in:
6
Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Lee, Mina
;
Kim, Kyongseok
;
King, Karen Whitehill
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 275-290
Persistent link: https://www.econbiz.de/10009717325
Saved in:
7
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
8
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
9
The effects of technology self efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers
Yang, Kiseol
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10003986193
Saved in:
10
Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae
;
Cude, Brenda J.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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