Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Mina Lee; Kyongseok Kim; Karen Whitehill King
| Year of publication: |
2012
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|---|---|
| Authors: | Lee, Mina ; Kim, Kyongseok ; King, Karen Whitehill |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 4, p. 275-290
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| Subject: | Product Placement | Product placement | Regulierung | Regulation | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Vergleich | Comparison | USA | United States | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717325