Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust
| Year of publication: |
2011
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|---|---|
| Authors: | Kim, Kyongseok ; Kim, Jooyoung |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 25.2011, 3, p. 145-159
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