Audience Responses to Product Placement and Its Regulations: Focusing on Regulatory Conditions in the United States and Korea
| Year of publication: |
2012
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|---|---|
| Authors: | Lee, Mina ; Kim, Kyongseok ; King, Karen Whitehill |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 24.2012, 4 (1.7.), p. 275-291
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