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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Descriptive statistics
23
Deskriptive Statistik
23
Advertising effects
15
Humor
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Werbewirkung
15
Advertising
11
Werbung
11
Mathematical programming
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advertising
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humor
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persuasion
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Nešetřil, Jaroslav
5
Yoon, Hye Jin
4
Chang, Gerard J.
3
Cai, Mao-cheng
2
Deza, Michel
2
Eisend, Martin
2
Frank, András
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Gulas, Charles S.
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Hell, Pavol
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Prömel, Hans Jürgen
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Weinberger, Marc G.
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Barahona, Francisco
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Beard, Fred K.
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Buijzen, Moniek
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Chan, Fong Yee
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Choi, Sung In
1
Cline, Thomas W.
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Das, Enny
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Edwards, Steven M.
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Faigle, Ulrich
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Fleischner, Herbert
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Garcia, Maria M.
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Jong, Menno D. T. de
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Kuilenburg, Paul van
1
Kämmerer, Maren
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Laroche, Michel
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Laurent, Monique
1
Lee, Ki-young
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Lee, Mira
1
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Deutsche Forschungsgemeinschaft
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Institut für Ökonometrie und Operations Research, Forschungsinstitut für Diskrete Mathematik, Rheinische Friedrich-Wilhelms-Universität Bonn
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Report
UTB
65
SpringerLink / Bücher
34
Heidelberger Taschenbücher
19
Journal of business research : JBR
16
Lehrbuch
14
International journal of advertising : the review of marketing communications
13
International journal of production research
12
IRZ : Zeitschrift für internationale Rechnungslegung
11
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
11
Ilmenauer Schriften zur Betriebswirtschaftslehre
10
Management decision
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Qualitative research in organizations and management : an international journal
10
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
10
BI-Hochschultaschenbuch
9
Journal of retailing and consumer services
9
Sammlung Poeschel : betriebswirtschaftliche Studienbücher
9
Springer-Lehrbuch
9
HMD : Praxis der Wirtschaftsinformatik
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of advertising research
7
The journal of economic education
7
Tourism management : research, policies, practice
7
Werner-Ingenieur-Texte
7
ERIM report series research in management
6
Fachbuchreihe für Studium, Fortbildung, Praxis
6
Fischer
6
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of promotion management : JPM
6
Optisches Steuerrecht
6
Qualitative market research : an international journal
6
Sammlung Göschen
6
Schäffers Grundriß des Rechts und der Wirtschaft
6
Technological forecasting & social change : an international journal
6
Academy of Management journal : AMJ
5
Dtv
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ECONIS (ZBW)
41
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1
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
2
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
3
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
4
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
5
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
6
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
7
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
8
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
9
Visualizing CSR : a visual framing analysis of US multinational companies
Garcia, Maria M.
;
Greenwood, Keith
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10011376476
Saved in:
10
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
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