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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The IUP journal of brand management : IJBRM"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
248
Markenführung
248
Brand image
223
Markenimage
223
Consumer behaviour
173
Konsumentenverhalten
173
Brand
90
Markenartikel
89
Advertising effects
65
Werbewirkung
65
Tourism marketing
61
Tourismusmarketing
61
Destination management
52
Destinationsmanagement
52
Beziehungsmarketing
48
Relationship marketing
48
Holiday behaviour
38
Urlaubsverhalten
38
Advertising
36
Werbung
36
Designation of origin
33
Herkunftsbezeichnung
33
Social Web
32
Social web
32
Internet marketing
31
Online-Marketing
31
destination image
27
Tourism destination
26
Tourismusregion
26
Brand extension
22
Markentransfer
22
Marketing management
21
Marketingmanagement
21
Tourism
21
Tourismus
21
Viral marketing
20
Virales Marketing
20
Customer satisfaction
18
India
18
Indien
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9
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Article
369
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369
Conference paper
11
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11
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3
Fallstudie
3
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English
369
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Uggla, Henrik
11
Dens, Nathalie
5
Pelsmacker, Patrick de
5
Bergkvist, Lars
4
Smit, Edith G.
4
Stylidis, Dimitrios
4
Attri, Rekha
3
Bayus, Barry L.
3
Bernritter, Stefan F.
3
Dolnicar, Sara
3
Gnoth, Juergen
3
Homburg, Christian
3
Keller, Kevin Lane
3
Ko, Eunju
3
Li, Xiang
3
Otubanjo, Olutayo
3
Ragel, V. R.
3
Stepchenkova, Svetlana
3
Sung, Yongjun
3
Verlegh, Peeter
3
Aitken, Robert
2
Alden, Dana
2
Araujo, Theo
2
Arnold, Mark J.
2
Assaf, A. Georges
2
Assaker, Guy
2
Avramova, Yana R.
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Campelo, Adriana
2
Cauberghe, Verolien
2
Choi, Yung Kyun
2
Cleff, Thomas
2
Cornwell, T. Bettina
2
Diamantopoulos, Adamantios
2
Grün, Bettina
2
Hagtvedt, Henrik
2
Hamilton, Rebecca W.
2
Hanks, Lydia
2
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International journal of advertising : the quarterly review of marketing communications
Journal of the Academy of Marketing Science
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The IUP journal of brand management : IJBRM
Journal of business research : JBR
765
The journal of brand management : an international journal
659
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
146
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
Journal of marketing
115
Journal of advertising research
112
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Cogent business & management
71
International journal of advertising : the review of marketing communications
70
Journal of retailing
70
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ECONIS (ZBW)
369
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1
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369
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
3
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
4
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
5
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
6
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
7
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
8
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
9
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
10
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
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