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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Markenidentität"
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Persönlichkeitspsychologie
Brand image
179
Markenimage
179
Consumer behaviour
139
Konsumentenverhalten
139
Brand management
108
Markenführung
108
Brand
70
Markenartikel
70
Advertising effects
52
Werbewirkung
52
Advertising
24
Werbung
24
Beziehungsmarketing
18
Relationship marketing
18
Personality psychology
12
Designation of origin
11
Emotion
11
Herkunftsbezeichnung
11
USA
11
United States
11
Brand extension
10
Markentransfer
10
Sponsoring
10
Sponsorship
10
Brand loyalty
9
Branding
9
Internet marketing
9
Online-Marketing
9
Perception
9
Wahrnehmung
9
Children
8
China
8
Jugendliche
8
Kinder
8
Product Placement
8
Product placement
8
Youth
8
Brand personality
7
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7
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English
12
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Guzman, Francisco
2
Aguirre-Rodriguez, Alexandra
1
Aurand, Timothy W.
1
Bergkvist, Lars
1
Bidmon, Sonja
1
Bose, Mousumi
1
Bóveda-Lambie, Adriana M.
1
Das, Enny
1
Eisend, Martin
1
Fabrize, Robert O.
1
Ferguson, Graham
1
Kellaris, James J.
1
Kennedy, Eric
1
Krishnan, Vijaykumar
1
Laagland, Tessa
1
Lau, Kong Cheen
1
Machleit, Karen A.
1
Miniard, Paul W.
1
Newman, Kevin P.
1
Paswan, Audhesh K.
1
Pelton, Lou
1
Phau, Ian
1
Postma, Almer
1
Saenger, Christina
1
Sauer, Nicola E.
1
Sullivan, Ursula Y.
1
Thomas, Veronica L.
1
Trump, Rebecca K.
1
Vermeulen, Ivar
1
Ye, Lilly
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International journal of advertising : the quarterly review of marketing communications
Marketing letters : a journal of research in marketing
The journal of consumer marketing
Journal of business research : JBR
37
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
12
Journal of retailing and consumer services
9
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
International journal of sports marketing & sponsorship
4
International review on public and non-profit marketing
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing intelligence & planning
3
Pakistan journal of commerce and social sciences
3
Sport management review
3
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ECONIS (ZBW)
12
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10
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12
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date (oldest first)
1
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
2
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
3
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
6
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
7
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
8
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
9
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
10
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
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