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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Brand image"
~subject:"Social web"
~type_genre:"Article in journal"
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Brand image
Social web
Brand management
138
Markenführung
138
Markenimage
100
Consumer behaviour
99
Konsumentenverhalten
99
Advertising effects
54
Werbewirkung
54
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53
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33
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Uggla, Henrik
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3
Ragel, V. R.
3
Smit, Edith G.
3
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2
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2
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2
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2
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Song, Ji Hee
2
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2
Vliegenthart, Rens
2
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2
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1
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1
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1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
The IUP journal of brand management : IJBRM
Journal of business research : JBR
525
The journal of brand management : an international journal
361
The journal of product & brand management
324
Journal of retailing and consumer services
268
Psychology & marketing
141
European journal of marketing : EJM
111
Asia Pacific journal of marketing and logistics
110
Tourism management : research, policies, practice
108
Journal of travel and tourism marketing
101
Journal of marketing communications
99
Marketing intelligence & planning
88
International journal of hospitality management
81
Journal of international consumer marketing
78
Journal of marketing management : MM
77
The journal of consumer marketing
73
Industrial marketing management : the international journal for industrial and high-tech firms
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International journal of internet marketing and advertising : IJIMA
69
Journal of marketing
69
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
69
Journal of global marketing
68
International marketing review
66
Journal of promotion management : innovations in planning and applied research
63
Journal of strategic marketing
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
60
Journal of the Academy of Marketing Science
60
Journal of fashion marketing and management
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
International journal of consumer studies
53
Journal of promotion management : JPM
52
Qualitative market research : an international journal
51
Journal of Islamic marketing
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of advertising : the review of marketing communications
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Journal of hospitality marketing & management
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
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ECONIS (ZBW)
110
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110
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1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
3
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
4
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
5
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
6
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
7
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
8
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
9
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
10
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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