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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Kinder"
~subject:"Social web"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Kinder
Social web
Brand management
138
Markenführung
138
Brand image
100
Markenimage
100
Consumer behaviour
99
Konsumentenverhalten
99
Advertising effects
54
Werbewirkung
54
Brand
53
Markenartikel
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33
Werbung
33
Beziehungsmarketing
18
Relationship marketing
18
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17
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17
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16
Product Placement
14
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14
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Brand extension
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Brand loyalty
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Araujo, Theo
2
Bernritter, Stefan F.
2
Hudders, Liselot
2
Smit, Edith G.
2
Sung, Yongjun
2
Vliegenthart, Rens
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Agante, Loise
1
Alam, Mohd. Sarwar
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1
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1
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International journal of advertising : the quarterly review of marketing communications
The IUP journal of brand management : IJBRM
Journal of business research : JBR
116
The journal of brand management : an international journal
63
The journal of product & brand management
61
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
24
Journal of marketing management : MM
24
International journal of advertising : the review of marketing communications
21
Marketing intelligence & planning
21
Tourism management : research, policies, practice
21
Business horizons
19
Journal of internet commerce
18
Psychology & marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Young consumers : insight and ideas for responsible marketers
16
Cogent business & management
15
Journal of fashion marketing and management
14
International journal of consumer studies
13
Asia Pacific journal of marketing and logistics
12
Journal of promotion management : JPM
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
Tourism management perspectives : TMP
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global marketing
10
Journal of strategic marketing
10
Qualitative market research : an international journal
10
European journal of marketing : EJM
9
International journal of contemporary hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
23
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1
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
4
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
5
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
6
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
7
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
8
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
9
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
10
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
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