//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Social web"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
138
Markenführung
138
Brand image
100
Markenimage
100
Consumer behaviour
99
Konsumentenverhalten
99
Advertising effects
54
Werbewirkung
54
Brand
53
Markenartikel
53
Advertising
33
Werbung
33
Beziehungsmarketing
18
Relationship marketing
18
India
17
Indien
17
Internet marketing
17
Online-Marketing
17
Social Web
16
Product Placement
14
Product placement
14
USA
13
United States
13
Sponsoring
12
Sponsorship
12
Brand extension
10
Brand loyalty
10
Luxury goods
10
Luxusgüter
10
Markentransfer
10
Markentreue
10
Viral marketing
9
Virales Marketing
9
Marketing management
8
Marketingmanagement
8
Children
7
Jugendliche
7
Kinder
7
Perception
7
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
16
Conference paper
2
Konferenzbeitrag
2
Language
All
English
16
Author
All
Araujo, Theo
2
Bernritter, Stefan F.
2
Smit, Edith G.
2
Sung, Yongjun
2
Vliegenthart, Rens
2
Alam, Mohd. Sarwar
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Bhandari, Manu
1
Cauberghe, Veroline
1
Chen, Hsuan-Ting
1
Choi, Sejung Marina
1
Chu, Shu-Chuan
1
Cleff, Thomas
1
Dholakia, Utpal M.
1
Hayes, Jameson L.
1
Hove, Thomas
1
Hudders, Liselot
1
Kamphuis, Anne-Lise
1
Kaur, Japneet
1
Kaur, Prabhjot
1
Khan, Bilal Mustafa
1
Kim, Eunice
1
King, Karen Whitehill
1
Lee, Mira
1
Loermans, Annemijn C.
1
Mazerant, Komala
1
Moorman, Marjolein
1
Muntinga, Danie͏̈l G.
1
Neijens, Peter
1
Quilliam, Elizabeth T.
1
Rietberg, Edwin
1
Rodgers, Shelly
1
Shan, Yan
1
Sharma, Sanjeev Kumar
1
Sharma, Shikha
1
Vanden Bergh, Bruce G.
1
Veen, Gerrita van der
1
Veirman, Marijke de
1
Verlegh, Peeter
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
The IUP journal of brand management : IJBRM
Journal of business research : JBR
114
The journal of brand management : an international journal
62
Journal of retailing and consumer services
58
The journal of product & brand management
57
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
23
Journal of marketing management : MM
22
Tourism management : research, policies, practice
21
International journal of advertising : the review of marketing communications
20
Business horizons
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Psychology & marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Cogent business & management
14
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Journal of promotion management : JPM
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Tourism management perspectives : TMP
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of advertising research
10
Journal of global marketing
10
Qualitative market research : an international journal
10
International journal of consumer studies
9
International journal of contemporary hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
4
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
5
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
6
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
7
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
8
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
9
Getting the word out on Twitter : the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Araujo, Theo
;
Neijens, Peter
;
Vliegenthart, Rens
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 496-513
Persistent link: https://www.econbiz.de/10011707437
Saved in:
10
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->